Nexage (www.nexage.com), a leading provider of mobile advertising yield optimization and mediation solutions, and Medialets, the most widely deployed cross-platform rich media advertising and analytics provider for mobile apps, today announced a preferred partnership to bring turnkey mobile advertising solutions to publishers.
As a Medialets Enrich™ preferred partner, Nexage increases the volume and scalability of mediation and monetization for rich media ad units, and Medialets will be able to provide full mediation and monetization services to their publisher clients.
“Both Nexage and Medialets selected one another based on their respective leadership positions and focus on scalability and results for their publisher clients,” said Ernie Cormier, CEO of Nexage. “We are pleased about the partnership and our ability to expand the portfolio of rich media services we can offer to premium publishers.”
The partnership leverages Nexage Mediation, which maximizes mobile ad revenue by increasing ad-fill rates, increasing effective CPM (cost per mille [thousand]), and giving publishers direct control over how ads are served on their mobile sites. It offers brand safety and configuration of advanced business rules across multiple mobile silos of web and apps.
“This partnership with Nexage gives our publisher clients the option to increase ad-fill rates and maximize their mobile advertising investments,” said Eric Litman, CEO, Medialets. “At the same time it extends the distribution of our cross-platform rich media ad units across more publisher apps, giving top brands and agencies more mobile buying power.”
The partnership also leverages Medialets’ capabilities to enable publishers, developers and advertisers to deliver highly engaging and measurable ads into mobile applications. The recently launched Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators, and ad servers to sell and support Medialets’ unique cross-platform rich media. Medialets Enrich™ enables advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties and provides a unified set of reports from which to measure campaign success.
About NEXAGE, Inc.
Nexage strengthens the position of publishers and developers in the mobile media marketplace. Nexage brings a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs, including Nexage Mediation – a full-scale mediation and optimization engine that gives publishers and developers access to 50+ ad sources, an SDK Suite, Ad-Screening for Publishers, access to rich media, and more. Current Nexage clients include Thomson Reuters, Digg, Associated Press, and Photobucket. Additional information is available at www.Nexage.com or follow us on Twitter at @Nexage.
About Medialets
Medialets, the most widely-deployed rich media advertising and analytics platform for mobile, enables publishers, developers and advertisers to deliver highly engaging and exceptionally measurable ads into iPhone, iPad and Android applications. Medialets’ one-of-a-kind ‘asynchronous’ ad delivery technology enables delivery of the most compelling, measurable rich media even when the user is offline, while its Universal SDKTM offers the most flexible ad monetization platform for publishers. Clients include The New York Times, The Washington Post, NPR, Variety, Pandora, and more. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.
