Nexage (www.nexage.com), a leading provider of mobile advertising solutions for publishers and application developers, has been selected by Goal.com, a new media company that provides international soccer news, commentary, and entertainment, to more effectively monetize its global mobile ad inventory.
Goal.com is one of the largest online soccer communities in the world, producing content in more than 15 languages for more than 19 million passionate soccer enthusiasts from more than 220 countries. To further its mission of connecting the world of soccer, Goal.com launched its mobile site in 2009 and has been focused on building its mobile content and advertising business ever since.
Since implementing Nexage Mediation, Goal.com has increased the fill rate on its mobile traffic by 1500%. Nexage Mediation’s breadth and depth of global demand sources ensures that clients get access to the widest variety of monetization opportunities possible through one point of integration.
“Goal.com’s international community of soccer fans is the bedrock of our business, but it also presents a unique challenge when sourcing ad campaigns for our mobile site,” said Jonathan Gamble, VP Sales at Goal.com. “We needed a solution to monetize these impressions that was not incredibly labor intensive. That’s the beauty of Nexage: one integration with many benefits. Their expertise and technologies have undoubtedly helped us build a more robust mobile ad business.”
“For those publishers with global traffic such as Goal.com, there are many intricacies in sourcing ads efficiently,” said Ernie Cormier, CEO & President of Nexage. “That’s why Nexage is not only committed to growing our clients’ mobile ad revenue but also increasing their operational efficiency, by serving as a single access point to over 65 global demand sources.”
To learn more about Nexage Mediation and Nexage’s global demand sources, visit www.nexage.com.
About Goal.com
Goal.com was founded in 2004 by Gianluigi Longinotti-Buitoni, and has grown into the largest football new media community on the planet with 22 editions delivering content in 15 languages. Goal.com uniquely presents football through the eyes of its local editors who live in the locations on which they report to ensure they express the cultural, ethnical, political, economic, religious, and social distinctiveness in each region.
About NEXAGE, Inc.
Nexage strengthens the position of publishers and developers in the mobile media marketplace. We bring a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs. The Nexage product suite includes Nexage Mediation, a full-scale mediation and optimization engine that gives publishers and developers access to 60+ ad sources, an SDK Suite, and Ad-Screening for Publishers; Nexage Campaign, a commercial quality, DIY ad-serving platform; and Nexage Rich Media Connect, the industry’s first rich media solution that connects rich media ads to ad inventory at scale. Current Nexage clients include Thomson Reuters, Digg, Associated Press, and Photobucket. Additional information is available at www.Nexage.com or follow us on Twitter at @Nexage.
