Celtra Powers Ad User Experience for more than 2,500 Brand Advertisers and Two-Thirds of the Fortune 500
Celtra’s AdCreator runs $400M in mobile and cross-screen media buys.
Boston, MA, April 12, 2016 - Celtra continues to build momentum as the leading ad user experience platform for digital display, video and native advertising. The company today announced continuous platform growth exceeding 50 percent in Q1, compared to the prior year. Celtra is seeing strong momentum in newly launched ad products and core capabilities such as video and programmatic creative, which is becoming very appealing to global brands. The company also continues to expand its international footprint with a new office opening in Singapore to support its growing list of global clients.
In the beginning of this year, Celtra strengthened its focus on selling Software-as-a-Service and successfully transitioned to a 100% self-service business model.
“We managed to transition all of our clients to a self-service model within a quarter, while growing revenue. Our sharp focus on software selling, customer enablement and support, instead of creative services, resulted in faster growth and improved productivity,” said Mihael Mikek, Founder and CEO of Celtra. ”We’ve always been a predominantly self-service platform business. However, 15 percent of the business that we sold with creative and campaign management services, had been using a non-proportional amount of company resources and became a focus distraction.”
AdCreator became the industry standard for mobile and cross-screen ad creation, creative serving and analytics. It provides unparalleled creative capabilities and tools for managing the user experience and personalization of digital advertising at scale.
“Advertising is a key touch-point of every brand’s customer experience. We see the user experience as the greatest lever for improving customer experience with advertising – it is incredibly important and a largely overlooked opportunity for improving true performance of digital advertising,” added Mikek.
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