Mavrck Launches DirectLink for Discovering and Activating Micro-Influencers Along Entire Customer Decision Journey
Cannes, France, June 21, 2016 - Cannes, France: Mavrck, the leading micro-influencer marketing platform trusted by premier consumer brands, today announced DirectLink, a dynamic version of the company's Influencer Activation Engine that can be used within a brand's existing digital assets. With DirectLink, Mavrck is broadening its platform to power brands who have already invested in engaging digital experiences.
“Influencers have become the go-to solution for overcoming a growing list of hurdles with digital advertising – in 2016, a staggering 80 percent of marketers have invested in influencer marketing strategies,” said Lyle Stevens, CEO of Mavrck. “Since launching Mavrck’s Influencer Activation Engine in mid-2014, we’ve helped many of the world’s leading companies discover and activate more than one million of their most influential customers across Facebook, Twitter, Instagram and Pinterest. Using our DirectLink product, brands can now discover and activate their most influential customers at any moment of interaction within a social, mobile, loyalty or commerce experience.” The Marvrck platform now offers a suite of five solutions: Mavrck Social for discovering and activating influential customers within an existing social network channel, including Facebook, Twitter, Instagram and Pinterest. Mavrck Mobile for discovering and activating influential customers inside an existing mobile app experience. Mavrck Commerce for discovering and activating influential customers who are going through the purchase process on an ecommerce store or website. Mavrck Loyalty for discovering and activating influential customers within an existing loyalty program. Mavrck Community for discovering and activating influential customers via an exclusive “always-on” influencer community. Mavrck is unveiling DirectLink as part of the Foundry 50, a global search for the world’s leading marketing technology startups. In its second year, the event is run in partnership between Unilever Foundry and Cannes’ Lions Innovation festival.
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