Great-West Healthcare Creates A More Effective Sales Force and Reduces Costs with Learning Powered by OutStart

OutStart, provider of the only proven, content-centric software product family for learning, announced today that Great-West HealthcareSM, a national employee benefits provider with expertise in self-funding and health care management solutions, has eliminated four weeks of classroom training per sales representative in the first year, which saved $100,000, using online learning powered by OutStart’s Trainersoft. Trainersoft is the fastest and easiest desktop authoring tool for e-learning.

“After an extensive look at the market, we chose Trainersoft because it completely met our needs to create and deliver dynamic e-learning, while offering unmatched ease of use and services references,” said Steven Franklin, associate manager of employee benefits training and development at Great-West Healthcare.

According to Franklin, Great-West Healthcare achieved the following benefits from using Trainersoft:

Sales representatives’ product knowledge improved because they were able to go back and access product information as many times as they needed to, whenever they needed to, at their own pace.
Sales representatives’ messages to customers and prospects became more consistent, because they all accessed the same online courses.
The company makes better use of its classroom training time by focusing on selling skills, while product knowledge training predominately occurs through online courses.
Due to the success of the initial Trainersoft initiative, the company has increased the number of Trainersoft licenses from five to 15, and has purchased OutStart’s Evolution Learner Manager LMS to track learner scores, making it possible to test and certify baseline product knowledge of the sales team, while automating training initiative logistics.
“Great-West Healthcare is a shining example of an organization that has been able to use innovative online learning to make its sales force more effective,” said Massood Zarrabian, President and CEO of OutStart. “We are very pleased to play a role in helping the company increase its employees’ performances to create a more successful organization.”

Great-West Healthcare is currently rolling out Trainersoft e-learning to most operational areas, including call centers and claims examiner units. In addition, Great-West Healthcare is using Trainersoft to roll out HIPAA training across the company, as well as to track learners in order to prove and certify compliance.

About OutStart
OutStart provides learning and knowledge-sharing software applications to mid-market, government, and Global 2000 organizations. OutStart customers build competitive advantage by making customers, employees, and partners more knowledgeable and better trained through superior content development, management, and delivery. The company’s approach is learner-focused and content-centric.

OutStart’s award-winning, product family enables people to know exactly what they need to be better at their jobs and to learn when, where, and how they want. Customers like AT&T Wireless, Kaiser Permanente, Steelcase, the US Navy, and Westland Helicopters rely on OutStart to increase individual and organizational performance, improve knowledge transfer, and lower operating costs. Headquartered in Boston, MA, OutStart has offices throughout the US and Europe and can be found on the Web at www.outstart.com

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