Boston, July 14, 2003 – OutStart, provider of the only proven, content-centric software product family for learning, today announced the results of a recent survey of companies regarding their learning and training requirements and strategies. The survey found that all of the nearly 200 companies polled feel that they require multiple learning channels in order to effectively address business issues and objectives.
OutStart’s study polled companies of all sizes to determine the types of training that they find most beneficial, as well as the business drivers around which the training is built. Overall, the survey found that companies most frequently conduct training on products and new software launches. Additionally, it demonstrated that the type of training utilized varies, based on the size of an organization and the training objective.
Key findings of the OutStart survey include:
73 percent of companies polled feel that Web-based product training yields the best ROI; however 92 percent felt that classroom product training was the most effective.
100 percent of companies polled require learning content to be delivered to multiple channels (i.e. Web, CDs, classroom presentations).
75 percent of those surveyed felt that Web-based partner training not only yielded the highest ROI but also was also the most effective.
Of the organizations polled, 75 percent use classroom training as their primary form of delivery, while 38 percent use Web-based training and only 5 percent rely on CD, documentation and offline training.
While over 96 percent of large companies (5,000+ employees) view Web-based training as yielding the highest ROI, only 39 percent currently use Web-based training as their primary form of content delivery.
56 percent of the companies surveyed found that product training was the number one reason to implement a training solution.
The results illustrate the value for companies to be equipped with learning management and learning content management capabilities that provide the flexibility to choose multiple training approaches. It also shows the need for companies to build a learning initiative that provides the freedom to shift strategies from one form of training to another as they mature, without the risk of losing investments in content and technology that have already been made.
“As companies continue to evolve, they need the flexibility to address a diverse and changing set of training requirements,” said Massood Zarrabian, CEO and president of OutStart. “This survey validates that companies require a cross-section of training capabilities, like classrooms and the Web, in order to meet the varied learning and training needs dictated by different business scenarios.”
Incorporating a learner-focused, content centric approach, OutStart is the only company that offers complete learning applications that meet the diverse learning and training needs of large and small organizations and any size team. Companies select OutStart as the backbone of their learning initiatives because it gives learners the freedom to learn when, where, and how they want, while providing organizations with the freedom to choose the best authoring, LCMS, LMS and simulation products to solve all of their learning needs.
About OutStart
OutStart provides a proven, integrated product family for companies seeking to increase individual and organizational performance. Only OutStart offers complete learning applications that meet all of the diverse learning and training needs of large and small companies and any size team. OutStart’s content-centric learning applications enable an organization to transform its unique business knowledge into practical learning assets and deliver those assets to the right person, the right way, at the right time, to drive a sustainable competitive advantage. They also include the functionality needed to manage all administration around learning and training processes.
OutStart helps companies realize improvements in sales force and services productivity, call center efficiencies, customer and partner education and technology adoption. OutStart is headquartered in Boston and has offices in Atlanta, Chicago, Dublin, Lake Mary, Fla., London, Los Angeles, New York City, Raleigh, N.C., and Washington, D.C. For more information, visit www.outstart.com
