Enpocket, the leading mobile marketing solutions provider, has signed an exclusive agreement with The Preference Service, the UK’s leading provider of consumer preference data, to represent its mobile data lists.
Enpocket and The Preference Service, a company owned by The Royal Mail and Royal Dutch Post, will offer marketers the opportunity to reach an additional 300,000 fully opted in consumers directly on their mobile phone.
Through regular and detailed consumer surveys, The Preference Service ensures quality and optimises targeting on the basis of what consumers specifically want to receive, resulting in exceptional response rates.
“We are delighted that Enpocket will be representing The Preference Service’s mobile lists, both for their expertise in selling mobile media and for the exceptional profiling and targeting capabilities of the Enpocket Engine. Now that more than 4 out of 5 mobile owners regularly use SMS, there is huge potential for marketers to improve ROI through use of this most personal and impactful medium,” said Thomas Adalbert, Managing Director, The Preference Service.
The 18-month deal sees The Preference Service join the wide-ranging portfolio of premium media owners Enpocket represents – which includes O2, Emap, Premium TV, Claritas, Experian, IPT, and Lycos, – further extending Enpocket’s lead as the premier supplier of opt-in mobile data for customer acquisition and retention.
“High quality mobile data is scarce and partnering with The Preference Service strengthens our ability to deliver personalized marketing that is valued by consumers and effective for marketers. Armed with this data and powerful technology, our customers can realise campaigns that outperform alternative methods,” said Peter Larsen, SVP & General Manager, Enpocket Europe.
The Preference Service holds preference data on over 3 million households. Its customer’s include Marks & Spencer’s, Centrica, 02, Boots, Debenhams, Abbey National and BUPA.
