Enpocket has purchased Mobicus, the Helsinki-based mobile technology company, to create the strongest mobile marketing offering in the marketplace.
Since 2000, Mobicus has been the world’s leading developer and provider of carrier-grade SMS, MMS and Java mobile marketing software. Mobicus has clients across Europe, the Middle East and North America including Radiolinja, Orange France subsidiary Mobile & Permission, Mobileway, Future Communications and Sonera Zed. Elements of the Mobicus software have been used in the Enpocket Engine for the past two years.
The Mobicus technologies deliver large-scale mobile marketing activities that match consumer profiles with personalized marketing content. This is accomplished by intelligently building and assessing consumer permissions, behaviour, and preferences.
Jonathon Linner, CEO of Enpocket, said: “We are thrilled to be acquiring Mobicus whose technical solutions are unrivalled and deliver successfully for many of the largest international marketers and carriers. By merging our technologies and experience we create a world class mobile solutions business that provides our customers with everything they need to make marketing more effective.”
Vaino Leskinen, CEO of Mobicus, said: “We are delighted to be joining forces with Enpocket. Enpocket Solutions lead the market, as the company’s recent DMA award and blue chip client list demonstrate. Together we share the vision that the most effective solutions require systems that can act on a deep understanding of the mobile consumer. Enpocket powerfully delivers this through Enpocket Insight and the Enpocket Engine to provide an offering that is second to none.”
Enpocket clients in Europe, US and Asia now include: Levi’s, Nike, McDonalds, Radiolinja, Orange, BBC, Volvo, HSBC, NHS, Turner, Vodafone, Fox, Honda, Sony, Doritos, Universal, Mobileway, Expedia, Sonera Zed, Warner Brothers, T-Mobile, Cadbury’s, Coca-Cola, P&G, JCPenney, KFC, O2, Mobileway, HP, Fidelity, GM, CompUSA and Mastercard.
© Enpocket 2003
