Shazam, the music recognition service for mobile users, and Enpocket, the leading mobile marketing services provider, have formed a strategic relationship to build out the Shazam business offering.
In the first stage of the relationship the Enpocket Insight team have analysed the Shazam database and produced a behavioural segmentation of usage of the service. Key user segments have been targeted with SMS CRM campaigns delivered by Enpocket, which give users added value through ring tones, Songmail and chart information, while generating increased use of the Shazam service. Enpocket Insight track the performance of each CRM campaign and report back to Shazam through a suite of online analysis tools.
Enpocket Media are also representing the Shazam advertising inventory – providing marketers with the tantalising opportunity to reach young, sophisticated early adopters in a difficult to reach environments. Shazam is chiefly used in social settings such as bars, clubs and parties, hence by sponsoring the Shazam service brands have unique opportunity to reach into these settings and exploit the powerful relationship young consumers have with music and their mobiles. Advertisers interested in sponsoring Shazam should contact media@enpocket.com. Enpocket expects the service to be of particular appeal to drink, entertainment, retail, music, fashion and other youth brands.
Commenting on the partnership Vijay Solanki, Music & Marketing Director of Shazam, said: “We chose to work with Enpocket because of their unrivalled mix of expertise in media sales, CRM and analytics. By partnering with Enpocket we intend to present our customers with increasingly relevant offers and promotions from both ourselves and relevant third party brands.”
Jonathon Linner, CEO of Enpocket, said “We are delighted to be working with Shazam – their unique mobile offering through the short code 2580 gives brands a one-off opportunity to target difficult to reach consumers in context of a highly appreciated, new music service.”
