Enpocket, the leading provider of mobile marketing services, is to deploy its Enpocket Engine for a major Txt to Win campaign for Vittel Natural Mineral Water. The campaign breaks in stores across the country this week.
Launching ahead of the London Marathon, to which Vittel is the official water supplier, the campaign focuses on marathon world record holder, Paula Radcliffe. Consumers who text RECORD BREAKER to a dedicated short code are entered into a draw for a round the world holiday for two centred on three of the world’s top marathon locations: New York, Sydney and Rio. There are also 100 Timex sports watches to be won, whose winners are notified by a return text message.
Speaking of the campaign, Jonathon Linner, CEO of Enpocket, said: “This major new promotion for Vittel simply demonstrates the capacity and flexibility of the Enpocket Engine for all types of text response activity, whether off pack or off other media. We are delighted to be working with Vittel on the campaign.”
Aoife Burnell, Vittel marketing controller, said: ” We saw this mobile marketing promotion as a great way to strengthen the association of the Vittel brand with our brand champion Paula Radcliffe and London Marathon sponsorship, now in its fifth year.”
