The Mobile Marketing Association (MMA), the premier global association devoted to the development of good practice, self regulation and common standards in mobile marketing and associated technologies, today announced its new UK Board of Directors and set out its strategy and agenda for 2003.
Jeremy Wright, co-founder of Enpocket, and Lars Becker, CEO of Flytxt, continue in the Chair and Deputy Chair roles they have shared since September 2002. The sharing arrangement, which sees Wright take the Chair for the first 6 months of 2003 and Becker the latter 6 months, is designed to help meet the growing demands of the role as the mobile sector expands. Traci Gibbons retains her position of Executive Director co-ordinating all UK MMA activities supporting Wright and Becker to form the Executive Team.
The MMA also welcome two new faces to the Board of Directors: James Oliver, Director of New Media at Faulds Advertising; and Anders Hakfelt, Managing Director of Mindmatics. Other MMA Board members re-elected are Anne De Kerckhove, Managing Director of 12Snap, and Andrew Bud, Managing Director of mBlox.
Jeremy Wright, Chairman of MMA UK, commented:
“Lars and I are honoured to have been re-elected to the roles of Chair and Deputy Chair. Since our appointment to these interim positions in September 2002 we have worked to develop the agenda of priorities for the MMA as the industry evolves and are delighted to have received this endorsement from the Membership and the Board that we are on track. We are also very pleased to see the growing interest of agencies in our activities, which the Board election of James Oliver of Faulds Advertising, a mainstream agency, reflects.”
“2003 will be an important year for the mobile marketing industry as growing numbers of marketers take to the medium and Government introduces its legislation on Electronic Communications. In this context, it is the MMA’s aim to shape sound good practice guidelines and standards, based on real working knowledge of the processes of mobile marketing and its effects, which are widely adopted by marketers and reflected in the regulations that affect the industry.”
“To this end, we will actively develop and refine our Code of Conduct, measurement standards, guidelines on marketing to children and policy re reporting of Spam and consult widely on these. We will also look to offer marketers the means to communicate their adherence to good practices through development of an MMA kite mark.”
Since its inception the MMA has made the following achievements:
Established a credible profile and made significant progress in its goal to grow the industry
Established a Code of Conduct, defining best practices, for member companies to follow
Executed a successful programme of industry events, which share knowledge and educate the market
Created links with other relevant industry associations
For further information please email Jeremy Wright jwright@enpocket.com
