Enpocket, the leading mobile marketing solutions provider, has announced the release of the Enpocket Engine 4.0. The Enpocket Engine is the world’s most widely used mobile marketing software, and is used to deliver targeted SMS, MMS, Java, Brew, and WAP communications to consumers.
The Enpocket Engine has been licensed both in-house and on a hosted basis by some of the world’s leading operators and brands, enabling them to deliver personalized mobile marketing programs, based strictly on permissions and consumer preferences.
Enpocket Engine 4.0 features and capabilities include:
Sophisticated and proven MMS capabilities in addition to SMS, Java, brew and WAP.
Enhanced wizards system allows for rapid campaign creation – from concept to campaign in minutes
Customisable views for creating, delivering and reporting on mobile CRM and marketing campaigns through a single user interface
Open architecture and advanced APIs (Application Program Interface) enable integration with existing enterprise systems within days
Scalability enables throughput of thousands of messages per second – enabling the system to handle any campaign large or small in any format
Using the Enpocket Engine technologies in conjunction with Enpocket’s consultative skills and knowledge of the mobile consumer, organisations are developing powerful marketing programmes that speak to consumers on their own terms.
“The Enpocket Engine has already proven its strength when it comes to analytics and profiling, as well as delivering millions of MMS and SMS messages for brands and operators. In response to industry research and numerous mobile programmes, we have fine-tuned the latest version for even easier integration and to allow clients to simply deliver sophisticated mobile marketing programs that boost customer loyalty and acquisition,” said Jonathon Linner, CEO, Enpocket.
The Enpocket Engine’s unrivalled permissions and personalisation features ensure that opted-in consumers only receive communications relating to topics specifically relevant to their individual interests.
The Enpocket Engine delivered more than 200 million consumer interactions in the first half of 2004.
For press enquiries:
US
Matt Flanagan, fama PR
Tel US: +1 617 758 4141
matt@famapr.com
Europe
Hugh Mark, Enpocket
Tel UK:
+44 (0) 207 404 2190
hmark@enpocket.com
