Chrysalis Group Plc today announced that it has licensed the Enpocket
Marketing Engine after a competitive review. Chrysalis will use the
Engine to manage CRM activities around a range of mobile music
initiatives. Radio station brands including Heart and Galaxy will also
use Enpocket’s solutions to drive interaction with listeners and build
text clubs.
Chrysalis has pioneered the use of mobile as an integral part of
programming schedules for its 10 radio stations, using
advertiser-sponsored campaigns and mobile competitions to generate new
revenues. Now DJs, producers and marketers will use the Engine to
manage live listener-to-brand interaction and to deliver personalised
mobile marketing.
The Enpocket Marketing Engine, the world’s most widely used mobile
campaign management software, has been licensed by Chrysalis for:
- Rapid new campaign creation in hours instead of weeks
- Robust inbound / outbound SMS and MMS handling
- Simply integrating feeds from mobile content, IVR, web, billing
and CRM systems with minimal development
- Monitoring and managing central user profiles for improved CRM
“There’s no longer a linear route to consumers; we’re getting closer to
our audiences using a mix of channels to leverage our radio, music
publishing and record label assets. Mobile has become a key medium for
marketing and product delivery, so we have chosen the Enpocket Marketing
Engine for its proven reliability, CRM capabilities and ability to
integrate with our other routes to market,” said Ian James, Managing
Director, Chrysalis Mobile.
The Engine’s data management capabilities enable Chrysalis to build a
detailed view of customers, recording every SMS / MMS interaction,
registering mobile content downloads and receiving customer information
from other systems in real-time. Chrysalis and its partners then
accurately market to opted-in users based on preferences and using
trigger-based rules.
“With over 200,000 registered mobile users and an expanding radio
network, Chrysalis is experiencing high volumes of traffic day and
night. The Engine has proved its true carrier-grade capabilities as the
mobile marketing platform of choice to the world’s largest mobile
operators. We are now seeing greater demand from radio stations, media
companies and brands for a range of more flexible solutions that are in
tune with the evolving mobile media landscape,” said Peter Larsen, CEO,
Enpocket.
The Enpocket Marketing Engine is used by customers including Vodafone,
Sprint, Singtel, TNT, ESPN, The History Channel, MasterCard and Nike to
sell more mobile content, engage audiences and generate new revenues.
It is also used to serve personalised information and banner advertising
to WAP sites, Java and Brew applications.
Enpocket also provides clients with community services, such as mobile
dating, chat and mblogging applications that build even greater consumer
affinity, as well as creative, consultancy, research and campaign
management services for one-stop shop mobile marketing.
About Enpocket
Enpocket is a global mobile media company that provides community and
marketing services to build and retain mobile audiences. Enpocket’s
mobile community applications empower leading operators, brands and
media companies to generate new revenues through applications that drive
repeat visits. Enpocket’s mobile marketing solutions improve the
effectiveness of marketing spend and drive mobile content downloads.
Enpocket prides itself on optimizing consumer experience via an
unparalleled understanding of mobile owners’ behavior. Enpocket
provides compelling consumer and marketing services to more than 50
operators and 400 brands across Europe, Asia and the Americas.
Enpocket clients include Vodafone, Cingular, Sprint, Verizon, Orange,
Telefonica, Singtel, Nokia, Sony, BBC, Fox, Time Warner, Universal
Pictures, Time Out, Match.com, Snapple, Levi’s, Hallmark, and Nike.
Enpocket has offices in Boston, London, Helsinki, Reykjavik and
Singapore. To learn more see www.enpocket.com
For press enquiries please contact:
Hugh Mark at Enpocket on: +44 (0) 7771 670209, hmark@enpocket.com
