Enpocket (www.enpocket.com), a global leader in intelligent mobile marketing, today announced the Enpocket Personalization Engine, a predictive analytics solution for mobile marketing. The Enpocket Personalization Engine is the industry’s first solution that helps wireless carriers increase revenues by identifying the services and content that consumers are most likely to purchase.
The Enpocket Personalization Engine employs state-of-the-art modeling technology to transform a carrier’s consumer data into actionable intelligence for high ROI marketing campaigns. The system is designed to leverage mobile consumer transactional and behavioral data, as well as traditional demographic data. By automating the process of creating carrier-specific predictive models, the Personalization Engine can be used across product categories and marketing objectives.
“Working with operators around the world has taught us that a personally relevant mobile user experience is becoming a key system requirement for driving ARPU,” said Mike Baker, President and CEO of Enpocket. “The Enpocket Personalization Engine is the first comprehensive platform that gives wireless carriers the ability to monetize their data assets in a timely and cost effective manner.”
The Enpocket Personalization Engine is integrated with the Enpocket Marketing Engine, combining personalization and campaign management so that carriers can deliver the right message or content to the right subscriber at the right time. The result is highly relevant mobile marketing in the form of purchase recommendations, event-based CRM promotions, mobile internet advertising, dynamically rendered content, and enhanced mobile search.
