Enpocket, the leader in intelligent mobile marketing, announced today that it has been selected by the leading youth mobile network, Virgin Mobile USA, to power an innovative Text Message program, in conjunction with Youth Noise, an internet social network for social change. YouthNoise is one of the partners in Virgin Mobile’s pro-social initiative, The RE*Generation, along with Stand Up For Kids. Dubbed a “made-for-mobile novella” by Virgin Mobile, the program features a fictional story about the lives of disenfranchised youths told through daily text message episodes received over the course of 30 days. Through the engaging and dramatic plot, the novella serves to expose the day-to-day challenges that homeless teens face.
The program is designed to appeal to Virgin Mobile’s youthful customer base, featuring a high level of interactivity and user-generated content. Periodic polling questions will be sent to readers allowing them to interact with the novella and its characters.. Subscribers to “Ghost Town” will be able to get more information about the characters by texting in a character’s name to receive his or her bio. The YouthNoise web site will also host a blog and discussion board focused on the novella.
“Enpocket is proud to be involved with Virgin Mobile and YouthNoise in this important program,” said Enpocket CEO Mike Baker. “Innovative services are essential to reaching today’s increasingly busy youth, and this campaign illustrates the mobile phone’s power to engage with something as simple as a 160-character text message.”
Beginning August 14, Virgin Mobile subscribers can receive the daily episodes of “Ghost Town” by texting in the word “ghost” to the shortcode 1234 or signing up on the YouthNoise web site at http://www.youthnoise.com/novella/.
About Enpocket
Enpocket is the global leader in Intelligent Mobile Marketing™, enabling organizations to foster and maintain valuable relationships with mobile consumers. Enpocket creates, delivers and optimizes consumer marketing and advertising programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket’s range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.
Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Singtel, Match.com, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, A&E, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Pepsi and Nike. Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more see www.enpocket.com.
About Virgin Mobile
Launched nationally in July of 2002, Virgin Mobile USA, LLC is the nation’s first wireless network created for and defined by youth. Virgin Mobile is a joint venture between Sir Richard Branson’s Virgin Group and Sprint Nextel, which operates one of the largest 100-percent digital, nationwide PCS wireless networks in the United States. The country’s first mobile virtual network operator (MVNO), Virgin Mobile’s four million customers have access to a service portfolio that includes multiple voice pricing options, a full range of handsets and a broad array of messaging, music and mobile content offerings – without long-term contracts. In addition, J.D. Power and Associates has recognized Virgin Mobile for providing “An Outstanding Customer Service Experience” under its Certified Call Center Program.SM
Virgin Mobile phones are available at more than 25,000 stores, with Top-Up cards available at more than 100,000 locations nationwide. Virgin Mobile products can also be purchased online at www.virginmobileusa.com or by calling Virgin Mobile At Your Service (1-888-322-1122).
