Enpocket, the Intelligent mobile marketing companyTM, today announced that it is working with ABC ELECTRONIC to offer the world’s first ABC ELECTRONIC audited mobile advertising service.
This means that mobile operators and media owners using Enpocket will in future be able to provide buyers with independent traffic measurement, audience figures and greater transparency of their advertising properties. All ABC ELECTRONIC certification is based on census based audit measurement techniques, as opposed to ratings or one-off research. This allows ABC ELECTRONIC to provide reliable data and comparable information based on agreed standards.
The Enpocket Marketing Engine is the first mobile advertising platform to sign up to be accredited by ABC ELECTRONIC to industry agreed standards for mobile metrics set by the Joint Industry Committee for Web Standards and the International Federation of ABCs. This means Enpocket-powered mobile internet sites will in future be able to be certified on an international and local basis by ABC ELECTRONIC.
Enpocket’s advertising technology is purpose built to enable targeting against the rich subscriber data held by operators, allowing brands to serve campaigns to consumers with specific demographics, behaviour and location. ABC ELECTRONIC and Enpocket will be working together with the industry to develop certification of the targeted advertising opportunities that mobile enables.
Richard Foan, Managing Director, ABC ELECTRONIC said, “Mobile advertising is growing apace but the lack of industry agreed measurement in this space has impeded growth. Enpocket has had a vision for mobile internet advertising since its inception in 2001. We’re excited to be working with them to validate their reporting tools, and to enable the first mobile internet sites to earn an ABC ELECTRONIC stamp of approval.”
Mike Baker, CEO, Enpocket said, “Targeting and measurement is what has made digital marketing such a popular choice with advertisers. Mobile advertising has so far been without an independent way of verifying the reach of a campaign. The ABC ELECTRONIC accreditation will bring confidence to advertisers using the medium.”
About ABC ELECTRONIC
ABC ELECTRONIC is an independent, industry owned, not-for-profit organisation that is part of the Audit Bureau of Circulations (ABC). Working on behalf of the industry, they manage standards so that organisations of any type including media owners, investors, advertisers and media-buyers, understand and can have confidence in, the data they use. Everything ABC ELECTRONIC does is steered by the industry so that certification of ELECTRONIC media measurement is independent, confidential and unbiased.
