The Sun newspaper today announced that it will offer mobile display advertising on it’s off-portal WAP site, Sun Mobile, in an exclusive deal with Enpocket, the global leader in Intelligent Mobile MarketingTM.
Sun Mobile receives hundreds of thousands of visits by consumers each month and provides an ideal channel where brands can place clickable mobile display ads (“mobile banners”) and text links alongside its existing rich mobile content. Sun Mobile joins other off-portal media owners and mobile operators that have chosen Enpocket to manage their mobile advertising initiatives, including ad technology, trafficking and sales.
Enpocket’s Intelligent Mobile MarketingTM solutions are used by leading brands, media companies and operators to deliver integrated mobile marketing targeted to meet consumers’ personal interests.
“Now that we are seeing very healthy traffic going into Sun Mobile we are looking at monetising the site through supporting advertising,” said Simon Ashley, commercial manager, News Group Digital. “Enpocket brings unrivalled experience in delivering consumer-friendly mobile marketing, and is now enabling us to lead the way with the exciting opportunities in mobile advertising.”
Mobile advertisements will appear as text links and graphical banners that users can click on. Calls to action include:
- Click to call
- Click to download content (video, music, games etc.)
- Click to receive a simple text message (SMS) or a multimedia message (MMS)
Enpocket is the only provider to offer integrated messaging and ad serving through one platform, enabling truly integrated marketing to specific user profiles.
“With analysts predicting revenues of $10 billion by 2010, mobile advertising is poised to become a major part of the interactive advertising landscape,” said David Barker, Managing Director Europe, Enpocket. “Mobile marketing is entering a phase where interactions beyond simple text messaging will become the norm. We’re now seeing demand from our brand clients to extend the reach of their media plans into mobile through targeted mobile ads.”
The Sun will serve mobile advertising using the Enpocket Marketing Engine, the world’s most widely used mobile marketing software. The Engine’s carrier grade capabilities are used by operators including Sprint, Airtel and Softbank Mobile (formerly Vodafone Japan) to deliver targeted mobile advertising.
About News International
News International Limited is the main UK subsidiary of the global media company News Corporation. Times Newspapers Ltd (TNL) publishes The Times and The Sunday Times and News Group Newspapers Limited (NGN) publishes The Sun and News of the World. TNL and NGN are part of the News International group.
