Enpocket, the Intelligent Mobile MarketingTM company, today announced the availability of the Enpocket Marketing Engine (EME) 6.0, the latest version of its industry-leading mobile campaign management system. With this release, Enpocket enables mobile operators to target their marketing messages and manage their advertising inventory using demographic, transactional, behavioral, location and other advanced data parameters.
“Mobile advertising is a potentially significant source of additional revenue for operators,” said Enpocket CEO Mike Baker. “With this release of our platform, we are enabling operators to leverage their data assets to provide a more compelling mobile advertising proposition to publishers and brand marketers.”
The EME is a mobile marketing and advertising platform that manages, reports and optimizes all types of consumer-brand communications on the mobile handset. EME 6.0 integrates in one platform all of the key requirements for mobile carriers to offer advertisers high ROI mobile advertising programs: consumer profiling and targeting, rule-based campaign logic, integrated browsing/messaging mechanics, rich media and end-to-end reporting and analytics.
“The appeal of advertising on the Internet has been about reach, measurement and targeting,” said Linda Barrabee, Program Manager, Yankee Group. “Combined with the rich subscriber data held by carriers, the mobile device takes it a step further by not only allowing advertisers to effectively measure their campaigns, but also create more targeted campaigns than they ever could on the Web.”
Key 6.0 enhancements include:
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State-of-the-art targeting capabilities that for the first time allow advertisers to select designer mobile audiences using behavioral profiles, demographics, location, browsing and purchase behavior, and time of day
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High performance ad serving integrated with text (SMS) and multimedia (MMS) messaging for automated, push-pull campaigns
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Advanced inventory forecasting, management and tracking for real-time campaign trafficking and performance optimization
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Integrated “beyond the click” campaign mechanics that enable consumers to click-to-call, click-for-coupon, click-to-locate, and click-to-Web
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Sophisticated reporting and analytics functionality enabling advertisers and media buyers to analyze and optimize campaign performance
Enpocket has been powering mobile advertising for leading carriers and publishers around the world since 2003 and serves hundreds of millions of impressions per month.
