Enpocket, the Intelligent Mobile Marketing™ company, today announced that Trinity Mirror plc has selected its platform for mobile marketing and mobile CRM across the group’s portfolio of national and regional titles.
The Enpocket Platform allows operators and large publishers to transform their consumer data into intelligence that is used to optimise sales and marketing programmes. Enpocket’s solution will be used by Trinity Mirror, covering their portfolio of over 500 media brands, to deliver integrated mobile marketing that meets consumers’ personal interests while driving new revenues.
The Enpocket Platform is set up to track and monitor every mobile interaction with Trinity Mirror properties, from SMS competitions to mobile content purchases. Trinity Mirror’s mobile suppliers have integrated with the Platform, enabling Enpocket to create a real time view of mobile activities and revenues across titles, and to build detailed consumer profiles for future marketing activities.
“Mobile is a rapidly growing area for us, and it’s therefore fundamental that we build a better understanding of our customer behaviour for ourselves and our partners. The Enpocket Platform gives us the ability to collect and analyse mobile data, and execute campaigns based on consumer profiles,” said Adam Goran, Head of Interactive Services at Trinity Mirror.
“The work we are doing with Trinity Mirror demonstrates how forward thinking media owners now see data as a core asset. It’s encouraging to see a large and diverse media group capturing transactional and behavioural information so it can create a deeper relationship with its mobile audience,” said David Barker, MD Europe, Enpocket.
About Trinity Mirror plc:
Trinity Mirror is the UK’s largest newspaper publisher, with a portfolio of more than 500 media brands. This includes some 240 local and regional newspapers, five national newspapers and four sports titles, as well as over 300 websites. With its headquarters at Canary Wharf in London, the Group employs approximately 11,000 people in centres across the UK.
