Enpocket, the Intelligent Mobile Marketing™ company, today announced it has created “Love Predictor” a mobile marketing service for Paramount Pictures. Enpocket has delivered the service for the release of the film Stardust, showing in UK cinemas from 19th October.
The Stardust Love Predictor will be rolled out across Paramount’s global mobile network with UK, Spanish, German, Swedish, Dutch and Danish versions included on country specific Stardust mobile internet sites.
“We are pleased Enpocket could extend the reach of Paramount’s Stardust wap site with the innovative “love predictor” application. It’s a great compliment to our mobile strategy for this motion picture,” Giovanni Maruca, Director of Mobile, Paramount Pictures.
In tune with the film’s strong theme of destiny, Love Predictor enables consumers to enter names and birthdates to find out how well matched they are with the object of their hearts desire.
“The mobile mechanic fits perfectly with the core demographic of the film, principally 14 – 30 year old females. We see mobile as a key channel to help build anticipation and engagement around major feature film releases,” said Heath Tyldesley, Director Interactive Marketing, Paramount Pictures.
The Stardust mobile internet site will be promoted on shortcodes on outdoor, online and press media in territories which include the UK, Ireland, Germany, France and Australia. Consumers can simply text “go Stardust” to 85080 and receive a link to the Stardust Mobile Internet Site. where they can use the Love Predictor and download themed mobile content from the film.
“We are pleased to be working with a leading studio like Paramount. Ninety-five percent of the customers going to see a movie have a mobile in their pocket, and we’re seeing forward thinking studios using the device in innovative ways to capture consumers’ imagination” said Mike Baker, President and CEO, Enpocket.
Stardust follows Tristan (Charlie Cox) a young man on his quest to find a fallen star (Claire Danes) and bring it back to the woman he loves in order to prove his love for her. The film boasts an all star cast which includes Robert De Niro, Michelle Pfeiffer, Peter O’Toole and Sienna Miller. It was based upon the novel by Neil Gaiman and directed by Matthew Vaughan (production maestro for Snatch and Lock Stock & Two Smoking Barrels).
One of the early advertisers in the mobile channel, Paramount has also been promoting new film releases, such as Transformers and Hot Rod, by running mobile banner ads with Enpocket on carrier-grade media in the US.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studios, and Worldwide Television Distribution.
