WHERE™ GPS Widget Platform Launches on Boost Mobile

uLocate Communications, Inc. today announced the launch of WHERE™, the world’s first wireless GPS widget platform on Boost Mobile. The launch represents the second major carrier deployment of WHERE in as many months. In addition to WHERE’s location based widgets for major brands, such as Burger King, ShopLocal and Eventful, Boost Mobile users who download WHERE on their GPS-enabled phones will be able to easily locate gas stations, shops, restaurants and ATMs. WHERE also provides users with the ability to customize their mobile experience and give them access to location based widgets that provide local weather, news, traffic conditions, directions, ski reports, surf reports and more. “With the expanding amount of location based content, WHERE is a great application for our customer base,” said Craig Thole, director of value added services, Boost Mobile. “We look forward to further enhancing our customers’ experience with WHERE by adding Boost specific content such as ‘Boost Events’ that will continue to keep customers connected to our brand.” “WHERE gives mobile carriers the unique opportunity to provide their subscribers with an easy to use, customizable, location based service experience,” said Jill Aldort, Senior Analyst, Consumer Mobility Applications, Yankee Group. “With the launch of WHERE on Boost, content owners participating in the WHERE Developer Program now have access to an expanded consumer demographic.” “Boost is a recognized leader in mobile data applications,” said Walt Doyle, CEO of uLocate Communications. “WHERE was created, in part, to provide operators with a single source for dynamic and diverse location based content and we look forward to enhancing the mobile lifestyle experience for Boost subscribers.” For more information, please visit www.ulocate.com or www.where.com. About WHERE™
WHERE, a service of uLocate Communications, Inc. is the world’s first mobile GPS widget platform. WHERE was developed to provide consumers with the ability to customize their mobile lifestyle and to eliminate the difficulties that content owners encounter when bringing a mobile application to market. For more information, please visit www.where.com. About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has 4.5 million customers. Boost-branded wireless phones with its exclusive Boost™ Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.