The WHERE platform enables consumers to easily connect with the world around them by choosing which types of location-based content they want to use. WHERE offers consumers a choice of over 60 unique location-based applications, including options for local search, weather, events, news, shopping and friend finding. These applications will now utilize NAVTEQ data to deliver the most advanced and accurate digital mapping solutions available.
WHERE also provides developers with the tools and distribution power to bring their creative ideas for location-based applications to market. The platform has gained widespread industry recognition as the premier method for developing and distributing location-based content. To date, nearly 1000 developers have registered in the WHERE Developer Program, including 10 out of 15 of the semifinalists in this year’s NAVTEQ Global LBS Challenge® – Americas.
NAVTEQ will also provide data for uLocate’s industry-leading, mobile friend-finding product, Buddy Beacon. With Buddy Beacon, consumers are able to leverage the power of location-based technology to connect with their friends, share their location and update their status on a number of online social networking sites. Buddy Beacon offers cross-carrier functionality and is currently available on five North American carriers.
“Through WHERE, we have brought more location-based applications to consumers than any other developer or publisher worldwide,” said Walt Doyle, CEO, uLocate Communications. “NAVTEQ provides comprehensive mapping data, and we look forward to providing itstechnology to developers and brands that use WHERE to reach a location-enabled audience.”
“We are pleased to be the primary provider for uLocate as they leverage the power of the WHERE platform to drive the availability and ubiquity of location-based services across the wireless space,” said Jeff Mize, executive vice president, sales, NAVTEQ. “uLocate is a major player in the wireless LBS industry, and we look forward to their continued success and involvement in the Global LBS Challenge and other cutting-edge developer arenas.”
For more information about the Global LBS Challenge, see the official contest rules at www.LBSChallenge.com.
About uLocate Communications
uLocate Communications is the leading publisher of wireless location-based applications. Formore information, please visit www.ulocate.com.
About WHERE
WHERE, a service of uLocate Communications, Inc., is a wireless application that provides people with a single point of access to the world’s most comprehensive library of location-based content. With WHERE, consumers can connect with the world around them and customize their experience by choosing which location-based applications they want to use. Each of these applications, including options for local search, news, weather, events and friend finding, deliver contextual content based on a user’s current location. For more information, please visit www.where.com.
