Westwood One (NASDAQ: WWON), the network radio provider which also distributes news, entertainment and traffic content via a number of mobile applications, is pleased to announce a new partnership with Nexage, a leading provider of mobile advertising yield optimization solutions. As part of the agreement, Westwood One will implement Nexage’s AdMax system which will help the Company better serve its national mobile advertisers and help its affiliated mobile partners (newspapers, radio and television stations) better serve their local advertisers.
“As more consumers access our programming and content from their mobile devices, it’s critical that we are able to deliver advertising solutions for our affiliate partners and ourselves,” said Richard Kosinski, chief digital officer Westwood One. “The ability to centrally manage ad placement and provide clients with detailed performance data is key and Nexage helps make this possible.”
Utilizing AdMax Nexage’s state-of-the-art technology and intuitive interface, Westwood One will be able to centrally manage all advertising served on all of its mobile applications. Additionally, all Westwood One affiliates can now integrate local advertisers into their Westwood One mobile offerings allowing for better local monetization of these products. Advertisers will benefit on both the local and national level through the enhanced performance reporting Nexage’s AdMax solution provides.
“AdMax will help strengthen Westwood One’s position as an innovator for local radio station mobile services,” said Dev Gandhi, CEO of Nexage. “AdMax is specifically designed to help publishers bridge the mobile silos – from applications to mobile web – enabling publishers to monetize all their core mobile assets and allowing publishers to deliver maximum value to their advertisers.”
Westwood One’s mobile offerings include: Traffic-on-the-Go, the easiest-to-use mobile traffic service delivering instant, live camera images of traffic conditions in more than 30 US markets; mobile traffic alerts via RealTraffic and Sigalert; and iPhone applications for The Dennis Miller Show, Loveline with Dr. Drew Pinsky; and The Fred Thompson Show.
About NEXAGE, Inc.
Nexage is a leading developer of Mobile Advertising solutions that enables companies to maximize advertising revenue from their mobile properties. The company’s leading product is the AdMax, a hosted advertising optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner, in-application and video ads with higher fill rates and effective CPM than could be achieved previously. Currently, AdMax powers mobile ads for a number of top-tier publishers, broadcasters and operators. Additional information is available at www.Nexage.com.
About Westwood One
Westwood One (NASDAQ: WWON) is one of the nation’s largest providers of network radio programming and one of the largest domestic providers of traffic information in the U.S. Westwood One serves more than 5,000 radio and 170 TV stations in the U.S. Westwood One provides over 150 news, sports, music, talk and entertainment programs, features and live events to numerous media partners. Through its Metro Traffic business, Westwood One provides traffic reporting and local news, sports and weather to approximately 2,300 radio and TV stations. Westwood One also provides digital and other cross-platform delivery of its network and Metro content.
