Mindshare UK Selects Celtra as Rich Media Mobile Advertising Provider

Celtra Inc., the industry leader for rich media advertising and analytics across mobile devices, today announced it has become the exclusive rich media mobile advertising partner for Mindshare UK, the global media network, with a who’s who client list of top global brands including Unilever, Hutchison 3, Landrover, Nestle and Mazda. Mindshare UK selected Celtra after an exhaustive pitch process to help deliver highly innovative and award-winning mobile advertising executions. Mindshare UK’s clients now have access to Celtra’s market leading AdCreator 3 technology, which provides native and immersive brand experiences that truly engage customers. Branded mobile experiences represent a quantum leap forward over traditional display ads consumers have learned to ignore, especially whilst on the go. A single, centralised dashboard and integrated analytics also deliver the insight and campaign control for Mindshare UK’s brand clients, allowing them to optimise both their media buying activity and creative to drive higher campaign ROI for their brands. “Having tested and proven the effectiveness of mobile rich media vs. standard banners, we went into this pitch process looking for a partner who could not only deliver award-winning work but also rich, in-depth analytics beyond clickthroughs which demonstrates real value to our clients,” said James Chandler, Head of Mobile at Mindshare UK. “Celtra’s reputation in the market amongst publishers, networks and creative agencies is second to none and we’re genuinely excited to be entering into this exclusive partnership — the first of its kind in the UK — which will bolster Mindshare’s mobile proposition.” The superior yet simple platform gives Mindshare UK new capabilities for in-house and creative agency production. Non-technical personnel can now quickly and easily create beautiful, engaging rich media ads once that run across all mobile platforms. This ability to scale rich media campaigns will let Mindshare UK attract new advertisers to the mobile channel. Celtra’s ads support in-app and mobile web advertising across HTML5 devices, including the most popular smartphones and tablets to maximize user engagement. “Mindshare UK represents many of the world’s largest and most admired brands, and we’re honoured to be their exclusive rich media mobile advertising partner,” said Jonathan Milne, Celtra’s European General Manager. “Mindshare UK’s adoption of the AdCreator 3 platform sends the rest of the advertising world an important message: mobile is the future of advertising and consumers’ expectations are high when it comes to brand experiences on tablet and smartphone devices. Scalable rich media platforms are vital for brands looking to deliver on the promise of the most personal advertising medium. Making consumers part of the brand experience through their mobile devices engages them personally, non-intrusively and effectively, resulting in improved campaign ROI for advertisers.”