Omnicom Media Group Selects Celtra as Rich Media Mobile Advertising Provider

Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today announced it has been selected as a preferred rich media mobile advertising partner for Omnicom Media Group, the global advertising and marketing communications services company, across Europe, the Middle East and Africa. Through this strategic partnership, Celtra will enable all Omnicom agencies, including OMD, PHD, M2M, MGOMD and others to easily deploy rich media campaigns for their brands. Through AdCreator 3, Celtra’s mobile ad production, delivery and analytics platform, in-depth reporting and full creative control allows Omnicom to extract more value for their clients, providing better insight into how consumers are engaging with a brand’s campaigns. AdCreator’s analytics capabilities allow Omnicom to measure campaign performance across an entire media buy in real-time. This improves internal efficiencies, allowing for more sophisticated campaign planning, as well as faster ad creation with more inventory sources for improved reach and relevance. Celtra’s AdCreator 3 enables Omnicom to take full advantage of its creative partners’ capabilities and leverage their position as a leader within mobile advertising and planning. Through this partnership, Celtra will work to support Omnicom’s various creative and publisher partners to ensure seamless campaign execution across all fronts. As a self-service ad creation platform with a powerful dashboard allowing access to all aspects of brand campaigns, AdCreator 3 provides Omnicom centralized campaign control across all media buying points. Celtra’s ads support in-app and mobile web HTML5 advertising across iOS and Android smartphones and tablets. Non-technical personnel can quickly and easily create engaging rich media advertising campaigns; AdCreator 3 simplifies the ad creation process, automatically managing technicalities with display option and validation tools. Within the platform, agencies have the ability to distribute ads to media owners, adjust strategy and message according to immediate customer feedback through AdCreator’s single, centralized dashboard.