Coherent Path, an email marketing calendar company (also a Silver level member of Oracle PartnerNetwork (OPN) announced the launch of its campaign optimization app. The app is available on the Oracle Cloud Marketplace.
How does the solution help?
The new app will help retail marketers transforms their email programs into data-driven channels focused on generating revenue through Oracle Responsys. It will offer customers a broad set of marketing apps and services to optimize technology investments.
CMOs and their teams can use these data-driven solutions to simplify marketing processes and deliver personalized customer-focused experiences across channels. The solution will adhere to the needs of the modern marketer by connecting multi-channel content and social marketing aspects with proper data management and activation for B2Bs and B2Cs using a single system of record.
The application will also enable Oracle customers to increase engagement and revenue by sending ‘the most relevant’ content to their readers. The system is powered by machine learning and predictive analytics and helps enhance a marketer’s understanding of the customer’s journey. The app also offers newer email themes. James Glover, co-founder and CEO at Coherent Path was quoted, “Email continues to be a critical touchpoint for retail marketers as they look to attract and retain a loyal customer base. We see tremendous potential in working with Oracle Marketing Cloud as we now have the opportunity to help Oracle Responsys’ vast network of retail customers effectively engage with their customers through their email strategy.”
