Enpocket, the leading wireless marketing service provider, is working with the BBC to provide supporting text services for two of its Spring initiatives: the new TV health series Diet Trials; and Txt Bites, part of the BBC’s Bite Size revision service for students.
Diet Trials, which runs from March 16th to April 2nd on BBC ONE, lifts the lid on dieting and diets by putting four of the most well-known diet regimes to a 6-month test with 300 clinically overweight people across the UK. In the first major study of its kind, the effectiveness of the Slim-Fast plan, Weight Watchers Pure Points Programme, Rosemary Conley’s ‘Eat Yourself Slim’ Diet and Fitness Plan and Dr Atkins’ New Diet Revolution are analysed by leading scientists. At the end of the series viewers learn which diet works for which person and who has lost the most weight.
The SMS service through Enpocket, which is introduced during the programme, provides viewers who text the word DIET to a short code with14 daily diet tips from the series such as:
When making sandwiches
– grate the cheese.
You’ll find you use far less
than if you’d have sliced it.
Bite Size is the BBC’s multimedia revision aid. Its extensive web site at www.bbc.co.uk/bitesize is supported by a text messaging option called Txt Bites, which is delivered by the Enpocket Engine. With Txt Bites students can get sample GCSE questions (and the correct answers!) on the move. By calling 09065 333444 (land line) or texting GCSE to 86004, questions and answers on the core subjects of Maths, English and Science will be sent direct to their mobile phone.
Andrew Lees, Bite size producer, said of the Txt Bites service: “Mobile phones play a central role in the lives of 15-16 year olds. Revision Q&As sent by text message direct to mobile phones are an ideal way of jogging students’ memory and getting them to think about revision. When we ran Txt Bites last year the feedback from the students was extremely positive.”
Jonathon Linner, CEO of Enpocket, said: “We are delighted that the Enpocket Engine has been chosen by the BBC for these high profile projects. The Enpocket Engine web interface enables the BBC’s producers to take control of a sophisticated SMS alert service without having to worry about the technical infrastructure behind it. Both initiatives demonstrate that SMS has an important and enduring role to play in extending the involvement and benefit to be derived from information-based programmes.”
