Carlson Marketing, a global leader in marketing services, and Enpocket, the Intelligent Mobile MarketingTM company, today announced that the two companies have entered into a strategic partnership in which Enpocket’s technology and services will fuel new mobile components of Carlson Marketing’s industry-proven marketing services on a worldwide basis.
Under the new partnership, Carlson Marketing will incorporate the Enpocket platform across its array of marketing services to offer fully-integrated, end-to-end mobile solutions to Carlson’s global client base in areas such as loyalty marketing, employee recognition and events.
“As we strive to help our clients create two-way dialogue and build lasting relationships with their customers, channel partners and employees, we are making significant investments around the mobile device,” said Carlson Marketing Vice President of Interactive Marketing Douglas Rozen. “This will become one of the most important channels within the interactive marketing mix. Our unique alliance with Enpocket will enable us to connect our clients with their customers anytime and anywhere.”
“We are pleased to be working with market leaders like Carlson Marketing to define and deliver mobile solutions that are useful to consumers and therefore valuable to brands seeking a more personal relationship with their customers,” said Enpocket President and CEO Mike Baker. “The products created under this alliance will help some of the largest companies in the world expand their customer touch points to the mobile device.”
Beyond the technology platform integration, the two companies will design a core messaging product, a proprietary benchmark and thought leadership around loyalty marketing via mobile devices. Additionally, Enpocket will design and deliver mobile products across Carlson Marketing’s three global lines of business: Meetings & Events, Sales & Marketing Services and Carlson 1to1.
About Enpocket
Enpocket, the Intelligent Mobile Marketing™ company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include the following:
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Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin
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Media Companies: AOL, News Corp, CNBC, A&E, Clear Channel, Sony Pictures, TNT, Trinity Mirror
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Brands: Ford, McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM.
Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more, see www.enpocket.com.
About Carlson Marketing
Carlson Marketing helps global Fortune 1000 clients increase their ROI by designing and delivering sales and marketing programs that drive measurable results. Carlson Marketing provides compelling new ideas coupled with rock solid delivery across its three lines of business: Meetings & Events (including Incentive & Recognition Events, Business Meetings, Event Marketing and Enterprise Travel Solutions), Sales & Marketing Services (including Loyalty Marketing, Recognition & Rewards, Creative and Interactive), and Carlson 1to1 (including Peppers & Rogers Group consulting, Direct Marketing, and Decision Sciences).
Carlson marketing globally has 3,000 employees across 19 countries. www.carlsonmarketing.com
