Celtra and Opera Mediaworks partner to unveil Selfie and Gyro ad units

Advertisers can now integrate high-quality selfies into their mobile ad campaigns and showcase products in 3D panoramic mode, enabled through a partnership between leading mobile advertising platform Opera Mediaworks and Celtra, creative, analytics and optimization platform for display advertising. The partnership, announced today, brings together Celtra’s expertise in empowering advertisers to deliver meaningful, highly-captivating brand messages to their audiences in the most effective and measurable manner and Opera Mediaworks’ vast global ad platform, which serves 64 billion impressions a month to more than 800 million consumers. With these new Selfie and Gyro ad formats advertisers can create highly-personalized, engaging campaigns and serve it to a precisely-targeted audience. As part of their fall travel campaign, Lufthansa continues to focus on “Nonstop you”, the personal experience and journey of each customer.The Selfie ad unit has multiple other features, including, layered drawings, photo filters and picture-in-picture that brand advertisers can utilize in their campaigns to their advantage.