We are still reeling from the excitement and positive energy of Tuesday night’s festivities at the IAB Mixx Awards dinner reception and celebration. We are delighted to announce that Celtra won two awards in the mobile platform categories – the silver spot in Mobile Display Ad – IAB Rising Stars for “Pandora Reactive Pull” and the bronze in Mobile Display Ad – Custom for “Porsche Sports Car 2014”. We couldn’t have done it without our terrific clients, media partners and the dedicated team here at Celtra.
As Randall Rothenberg, President and CEO of the IAB, said “This work represents the finest in digital marketing the world over, and will surely influence the next generation of marketing campaigns.” We are honored to be recognized as part of this group of innovators moving the needle in digital advertising creativity and effectiveness.
The campaigns that have been awarded are exemplary of how far digital display advertising has come since the early ages of the static banner. Pandora and Porsche truly understand the potential and importance of the creative, which signals to why these brands are revered worldwide. See the videos below for the winning creative executions.
