Defense Mobile Joins Forces with RadioShack to Launch New Military Focused Mobile Service this Fall

RadioShack to be the exclusive national retailer for Defense Mobile’s 4G LTE services for active military service members, veterans and their families FORT WORTH, Texas and WESTPORT, Conn., Aug. 28, 2014 /PRNewswire/—RadioShack and Defense Mobile Corporation announced today that the companies have entered into an agreement for RadioShack to be the exclusive national retailer for Defense Mobile’s new nationwide 4G LTE mobile services. Built by veterans and supported by a 100 percent veteran-staffed Member Service organization, Defense Mobile is launching nationwide mobile services and a set of value-added applications that are designed to benefit, honor and reward active U.S. military and veterans for their commitment and service. RadioShack will begin offering Defense Mobile’s branch branded mobile services exclusively to the 51.6 million members of the U.S. military community, including those actively serving (including members of the Reserve and National Guard), veterans and their family members, planned for Sept. Defense Mobile brands, including ARMYmobile, NAVYmobile, AIRFORCEmobile, MARINESmobile and COASTGUARDmobile, will be offered initially in 2,500 RadioShack stores, and all company locations by 2015. Defense Mobile has established partnerships with the nation’s fastest, most reliable and largest network operators in order to deliver superior nationwide 4G mobile services to its members. Additionally, the company has partnered with the largest device manufacturers and will offer financing options on the most popular smartphones to eligible customers at RadioShack stores. “RadioShack stores are located in the heart of communities where veterans work and live,” said Brendan Reilly, chief executive officer at Defense Mobile Corporation. “We are excited that RadioShack is committed to our mission to connect and improve the lives of veterans.”
“At RadioShack, we know the importance of connecting veterans and those serving in the military with their loved ones. We feel honored to add the complete line of Defense Mobile services to our mobility offerings,” said Paul Rutenis, chief merchandising officer at RadioShack. “We have long offered a 10 percent discount to military families and launching Defense Mobile is one more way we can provide custom offerings to these loyal consumers.” Added Benefits of Defense Mobile After an in-store validation of military service, Defense Mobile provides value-added applications delivered directly to the mobile device and its Members. The pre-loaded or downloadable applications available at launch include: MiliCASH, a robust mobile banking application with a pre-approved prepaid MasterCard that delivers military-and-veteran-only cash back rewards at participating merchants nationwide and MiliSOURCE, a powerful application that helps veteran families discover and obtain valuable veteran benefits and services from the VA, States, and Veteran Service Organizations. Additionally Members receive MiliMAIL, a free email service providing transitioning military personnel and Defense Mobile Members with a unique email that proudly confirms their affiliation to the branch of service they served.