Enpocket, the Intelligent Mobile MarketingTM company, today announced the release of Enpocket 6.1, the first mobile advertising platform that can intelligently predict and influence consumer behavior. An innovation in mobile advertising, Enpocket 6.1 allows operators and large publishers to transform their consumer data into intelligence that is actionable for solving a range of sales and marketing problems. The platform can be used to drive ARPU through personalized content display and recommendations, as well as advertising performance through optimized campaigns.
The first operator to deploy Enpocket 6.1 realized a 400% increase in purchase rates among a trial group of millions of consumers. The objective of the deployment was to increase mobile downloads by providing consumers with personalized mobile content recommendations via text messaging. Notably, the intelligent mobile marketing produced by the platform also reduced opt outs by 30%. The platform handles SMS, MMS, WAP banner ads, video and application-based display advertising.
“Leading players in the mobile media market are looking for every edge to better monetize their customer base,” said President and CEO of Enpocket, Mike Baker. “Only Enpocket provides a mobile marketing platform that leverages the subscriber database to not only increase ARPU but also establish a unique mobile web advertising offering.”
Enpocket 6.1 allows an operator or publisher to create consumer propensity models and use them to target mobile advertising campaigns across the gamut of mobile touchpoints, including SMS, MMS, WAP, video and applications. Because models can be refreshed in near real-time, browsable content can be truly personalized to each individual across a large user base. Enpocket 6.1 heralds a new era in advertising efficiently.
About Enpocket
Enpocket, the Intelligent Mobile Marketing™ company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include:
Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin
Media Companies: AOL, News Corp, CNBC, A&E, Clear Channel, Chrysalis, Sony Pictures, TNT, Trinity Mirror
Brands: Ford, McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM.
Enpocket has offices in Boston, London, Singapore, and Mumbai.
