Enpocket, the leading mobile media solutions provider, today announced that it has completed the acquisition of Landmat, a global provider of mobile community and content applications. The new Enpocket provides its wide range of clients with integrated entertainment and marketing services that build and retain mobile audiences.
Enpocket provides applications and services to more than 50 mobile operators and 400 brands in the US, Europe and Asia, delivering mobile services that engage millions of consumers across its worldwide distribution network.
The company empowers clients to build deeper customer relationships and generate new revenues from mobile services through its unrivalled experience in the provision of quality entertainment, the creation of mobile communities, and the integrated uses of mobile marketing. In addition, Enpocket will continue to provide companies with mobile CRM services to retain and build stronger consumer relationships.
Jonathon Linner will continue to drive Enpocket’s growth as Chief Executive Officer. Haukur Hardarson, previously CEO of Landmat, will join Enpocket’s board of directors.
“Enpocket and Landmat have joined forces to create a new global force in mobile media. We can now deliver a complete service to clients by creating, distributing and marketing a wide range of mobile entertainment services. As the market matures the ‘build it and they will come’ approach will simply not work; consequently we are enabling our clients to drive user uptake through integrated marketing,” said Jonathon Linner, CEO, Enpocket.
“Landmat has led the market in the development of mobile communities, and has unrivalled relationships with operators and content partners across the globe. The new Enpocket will be the only mobile media player with a complete understanding of how mobile community development, content provision and effective marketing work together,” added Linner.
Landmat is a global leader in providing dating, chatting and mblogging applications to the world’s leading operators such as Vodafone, Cingular, Verizon, Telefonica, T-Mobile and Singtel. Landmat has also succeeded in mobilizing brands such as Match.com, Discovery Channel and Time Out across multiple networks and territories.
Enpocket has built a reputation for delivering mobile marketing technology and services that maximize the effectiveness of clients’ CRM and marketing spend by enabling better mobile experiences for consumers. The company has a proven track record of increasing mobile application usage for the world’s largest operators, including Vodafone and Orange, and building mobile programs for brands such as Time Warner, Universal Pictures, Nike and Levi’s.
With these combined resources and experience, Enpocket can now enable its clients to build their own loyal communities by accelerating mobile subscribers’ understanding and use of the mobile medium.
“Over the next few years the mobile phone will become the medium of choice for the consumption of digital entertainment. Enpocket’s end-to-end solutions for mobile service creation, marketing and distribution are proving invaluable to marketers looking to build more intimate brand relationships,” added Haukur Hardarson, former Landmat CEO and Enpocket Board Member.
Enpocket has more than 70 employees across the globe. Enpocket’s headquarters remain in New York, with offices in London, Los Angeles, Boston, Helsinki, Reykjavik and Singapore.
About Enpocket
Enpocket is a global mobile media company that provides integrated entertainment and marketing services to build and retain mobile audiences. Enpocket’s mobile community and content applications empower leading operators, handset makers and media companies to achieve deeper consumer relationships and generate new revenues. Enpocket’s mobile marketing technology and campaign solutions enable clients to target brand messages and content, improving the effectiveness of marketing spend through the mobile medium.
Enpocket prides itself on optimizing end-user experience via an unparalleled understanding of mobile phone owners’ behavior. Enpocket provides compelling entertainment and marketing services to more than 50 operators and 400 brands across Europe, Asia and the Americas.
Enpocket clients include: Vodafone, Cingular, TIM, Sprint, Verizon, Orange, Telefonica, Singtel, Nokia, Motorola, Microsoft, Sony, BBC, Fox, Discovery Channel, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi’s, Hallmark, and Nike. Enpocket is headquartered in New York and has offices in Los Angeles, Boston, London, Helsinki, Reykjavik and Singapore. To learn more see www.enpocket.com
