Enpocket, a global mobile media company, and Internet Broadcasting, an online news innovator, today announce a relationship that will create the largest source of local news on the mobile Internet.
The new partnership gives consumers of Internet enabled wireless devices access to 32 of Internet Broadcasting’s partner TV stations in major markets such as New York and Los Angeles. The service utilizes Enpocket’s Mobile Content Engine to provide consumers with continuously updated local news from Internet Broadcasting on their mobile phones via the mobile Internet. The innovative service will be offered directly to consumers and will be promoted by stations both online and on TV. The service includes a comprehensive offering that spans mobile Internet text messaging and mobile marketing programs.
“Our work with Internet Broadcasting highlights the value that Enpocket brings. We can build the mobile WAP site with our Content Engine, and then help advertisers and carriers monetize it with our Marketing Engine,” said Mike Baker, President and CEO of Enpocket. “Our push/pull approach to mobile marketing not only drives subscriber traffic to the site, but also enables media companies to extend their advertising-supported business model into the mobile medium.”
“The mobile Internet is yet another distribution channel for our TV stations to engage with their consumers,” said Julie Burrows, EVP of Internet Broadcasting. “Enpocket gives us a reliable platform to disseminate relevant news and information to our consumers that impacts their daily lives — wherever they happen to be.”
About Internet Broadcasting
Internet Broadcasting is the first-ever national platform of TV station web sites. The company manages 73 sites for America’s premiere broadcasters: NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Scripps Howard and Capitol Broadcasting Company. With over 12 million monthly visitors, over 500 million monthly page views, and the #1 TV station web site in 18 of the top 25 markets, Internet Broadcasting is the nation’s largest online news network. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco, and Los Angeles. For more information, visit http://www.ibsys.com.
