Enpocket brings award-winning wireless marketing services to West Coast entertainment sector

Enpocket, the leading wireless media and technology service provider, is extending its US presence to the West Coast following the implementation of successful campaigns for companies such as Fox, Warner Brothers, Universal Studios, McDonalds and Levi’s and the growth in demand for mobile marketing. The LA office will strengthen Enpocket US operations, which have already handled the USA’s biggest mobile marketing campaign to date for Levi’s around the Superbowl in February 2003, and provide expertise and client services for media companies and marketers based on the West Coast. Initial focus in the region will be on the entertainment sector, to capitalize on the surge in text message use among youth audiences. Enpocket brings its experience from the text-mad UK market – where the company has now managed hundreds of campaigns across all sectors. Over the past two years Enpocket has developed a range of products ideal for entertainment promotions that allow for precision audience targeting, greater response rates and increased viral effects. These effects have been seen in campaigns for Phonebooth, Two Weeks Notice, 2 Fast 2 Furious, Sky TV and the BBC. Enpocket’s self-funding text service in support of BBC’s Diet Trials won Best SMS Campaign at the Global Wireless Summit 2003 Awards in New York last month. Enpocket’s offering to entertainment companies includes: • Technology for delivering and reporting on all types of inbound and outbound mobile marketing communications (SMS, Voice and WAP) • Strategies and services for integrating mobile activity with TV, print publicity and on-pack promotions • Real-time text-to-TV, bar code/ticketing applications and mCRM/database management solutions • And the experience and ‘Best Practice’ knowledge gained from running and researching over 200 marketing programs The Los Angeles office is to be headed by Andre Sevigny, who brings to Enpocket a strong technology track record in building business at EDS together with entertainment industry experience, having written and directed several award-winning films. Jonathon Linner, CEO of Enpocket says: “We are very excited about our success in the US and the benefits wireless media can bring to the entertainment sector, and look forward to sharing the unique knowledge and expertise we have with TV, film and music companies. For once, clients can leverage this experience rather than having to be pioneers as is normally the case when technology advances hit the market.”