Enpocket (www.enpocket.com), a leading mobile media company, today announced the availability of the Enpocket Marketing Engine 5. The Enpocket Marketing Engine 5 is a mobile marketing platform that powers permission-based marketing and behavior-based campaign management on the mobile handset. The Marketing Engine enables carriers, content providers and consumer brands to promote the content and services that are most relevant to customers.
Enpocket, a pioneer in mobile marketing, has provided industry leading functionality to Enpocket clients around the world since 2001. With the release of Enpocket Marketing Engine 5, Enpocket is again breaking new ground in the sophistication of targeting and message personalization. Now, Enpocket clients can more effectively drive the discovery and usage of all types of mobile media through a multi-format campaign management system that combines tools to harvest and manage consumer opt-ins, segment and target customers by preference, deliver relevant marketing messages via SMS, MMS, and clickable mobile banners, and measure results with integrated reports and analytics.
With the Enpocket Marketing Engine 5, clients can:
- Cross-sell and up-sell content and services. For example, a carrier can promote ring-back tones to ring tone downloaders or prompt messaging customers to subscribe to a bundle Ð all from the handset.
- Profile audiences. The system captures all mobile activity (from pages viewed to content purchased) for better consumer insight and targeting.
- Build new non-subscriber revenue streams. Mobile internet ad banner inventory management enables media owners to raise revenues from third party banner advertising.
Enpocket’s customers range from tier one carriers such as Vodafone to media companies such as TNT and Chrysalis. “We believe that effective, relevant marketing through the mobile channel is key for driving adoption of new services and content,” said Mike Baker, president of Enpocket. “Until now, the sophisticated technologies required to do this in the fragmented mobile environment have not been available. Today, Enpocket has the tools to bring personalized and highly targeted messages to the mobile device, whether the consumer is texting, browsing the mobile Internet or downloading multimedia content. This is certainly relevant for brands and media companies, but even more vital for the wireless carriers, who can communicate with their customers efficiently through the medium to drive increased ARPU and build loyalty.”
