Enpocket, the Intelligent Mobile Marketing™ company, today announced that it has been named a winner in the 2006 International Summit Marketing Effectiveness Awards competition, as well as in the Interactive Marketing and Advertising Award competition for its Vodafone Live Music mobile marketing campaign.
Vodafone Live Music was a 6-month series of secret, exclusive gigs in unusual venues. Enpocket brought it to life by enabling music fans to use their mobile phone as the grapevine for hearing about secret gigs; their ticket for entry to gigs, their source of reviews on past shows and live music news, and their channel for seeing and listening to their favorite bands. In an industry first, this entire experience was delivered through mobile handsets.
Enpocket was deemed ‘winner’ status – the highest award given at the International Summit MEA – because the company achieved the marketing goal of successfully changing or influencing Vodafone’s target audience’s knowledge, attitudes and beliefs about mobile music. Enpocket was awarded the ‘Best Use of Wireless’ category at the Interactive Marketing and Advertising Awards, which showcases the most effective use of digital channels to communicate with consumers.
Using Text Messaging (SMS), Multimedia Messaging (MMS), mobile Web and m-ticketing, this highly integrated campaign saw over 3 million customer interactions with Vodafone Live Music, generating great interest and brand awareness. Revenues from music products sold on Vodafone live! in the weeks of the secret gigs increased on average by 2.8% with an ROI of 29%.
“Its gratifying to be recognized for excellence in helping brands like Vodafone influence consumer behavior through the burgeoning mobile channel,” said Mike Baker, President and CEO at Enpocket. “The Vodafone Live Music program is a great example of how to get mobile marketing right — thoughtful campaign planning, compelling use of rich media, and flawless campaign execution across multiple mobile formats produced a valuable consumer experience that met brand-marketing objectives.”
About Enpocket
Enpocket, the Intelligent Mobile Marketing™ company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include:
Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin
Media Companies: News Corp, CNBC, A&E, Clear Channel, Chrysalis, Internet Broadcast Systems, Sony Pictures, TNT, Trinity Mirror
Brands: McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM.
Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more see www.enpocket.com.
