Orange and Enpocket have developed a campaign to create ‘Expressionist’, a unique online gallery of photo messaging portraits, captured by people from around the country. Anyone with a photo-messaging phone on a major UK network can take part and win great prizes.
Those taking part are invited to enter one of the following nine expressions:
Happy
Surprised
Smug
Bored
Sad
Scared
Guilty
Confused
Powered by Enpocket’s mobile technology, ‘Expressionist’ is the first cross-network inbound MMS campaign. All messages from customers of the major UK networks are collected at Enpocket’s MMS centre and automatically uploaded to the Orange online gallery www.orange.co.uk/expressionist.
Visitors to the website can vote for the best and worst photos or view their own and friends’ photos by entering the appropriate mobile number. The best expressions will win experiences with ‘Red Letter Days’ and the new Panasonic X70.
Peter Larsen, General Manager, Enpocket Europe said: “The Orange Expressionist campaign is a brilliant example of how pictures can excite interest. Enpocket Insight research shows that MMS marketing drives double the viral impact of SMS. The very social nature of the Expressionist campaign should drive outstanding viral results.”
‘Expressionist’ will culminate in an interactive exhibition at a top London gallery, called ‘Watching them, watching you. Where you pull the face and you control the show – smile at the wall and a thousand faces smile back.’
The unique art exhibit will respond to and reflect the expressions of the visitors to the exhibition in real time. Visitors will be able to express one of the nine emotions into a camera, their expression will be captured and the video mural will instantly rearrange the ‘stored’ images to create a piece of ‘Expressionist’ art that compliments the captured expression.
Commenting at the launch of ‘Expressionist’, Tamara Gillan, eMarketing Manager, Orange said “The key objective of this activity is to inspire people to take and then send their first photo message, by tapping into their creative spirits. The use of simple expressions makes the campaign accessible to all.”
