Enpocket, the global mobile media company, today announced that it has
built a mobile dating and chat service that enables users to search for
friends and dates abroad as well as at home. The Trak Ur Mate WAP
application, built using the Enpocket Dating Engine (Eden), has been
launched on portal by mobile operators Airtel (India) and Globe
(Philippines).
In a world first, advanced features in Eden have been used to connect
the two instances of Trak Ur Mate across networks and across two
different countries, leading the way for the development of mobile
community applications that link audiences across the globe.
Since its launch the Trak Ur Mate WAP site has received an overwhelming
response from singles in India and the Philippines looking for a match.
The application allows users to:
- Search for a match using age, gender and location parameters
- Chat anonymously with thousands of others
- Upload / view pictures of potential dates / friends
- Find a date locally or abroad
According to Mr. Atul Bindal, Director & Group Chief Marketing Officer,
Mobility, Bharti Tele-Ventures Limited, “With the launch of Trak Ur Mate
on Airtel Live, we add to the excitement and ease of access to the
service. The service has been very popular in India as a SIM based
service and we are sure the trend will only get better. This also
enriches the portfolio of services that we offer on Airtel Live – one of
the most comprehensive entertainment destinations on the mobile.”
Trak Ur Mate was launched as a Sim Tool kit application in 2002 and
built up a strong following in India. The launch of the WAP version
introduces the next generation of Indians and Filipinos to the service.
The application allows WAP users and Sim Tool kit users to chat and
flirt seamlessly with each other.
“The age old traditions of finding a pen-pal or writing love letters
have now gone mobile!” said Peter Larsen, CEO, Enpocket. “Trak Ur Mate
shows how integrating mobile communities can create a network effect and
act as the catalyst for an explosion in person-to-person interaction.
New cultural trends are emerging from Asian markets; we expect global
mobile communities, powered by Enpocket technologies, to spread to other
regions,” added Larsen
The Enpocket Dating Engine (Eden) is the world’s most widely deployed
mobile dating and chat application. The Eden interface can be reskinned
and customized to brands’, media companies’ and operators’ requirements.
Eden can be delivered for SMS, MMS, WAP, J2ME, Brew, i-mode and Symbian
users and link them all into a shared and secure database.
About Enpocket
Enpocket is a global mobile media company that provides community and
marketing services to build and retain mobile audiences. Enpocket’s
mobile community applications empower leading operators, brands and
media companies to generate new revenues through applications that drive
repeat visits. Enpocket’s mobile marketing solutions improve the
effectiveness of marketing spend and drive mobile content downloads.
Enpocket prides itself on optimizing consumer experience via an
unparalleled understanding of mobile owners’ behavior. Enpocket
provides compelling consumer and marketing services to more than 50
operators and 400 brands across Europe, Asia and the Americas.
Enpocket clients include Vodafone, Cingular, Sprint, Verizon, Orange,
Telefonica, Singtel, Airtel, Nokia, Sony, BBC, Fox, Time Warner,
Universal Pictures, Time Out, Match.com, Snapple, Levi’s, Hallmark, and
Nike. Enpocket has offices in Boston, London, Helsinki, Reykjavik and
Singapore. To learn more see www.enpocket.com
For press enquiries please contact:
Hugh Mark at Enpocket on: +44 (0) 7771 670209, hmark@enpocket.com
