In response to business growth both sides of the Atlantic, Enpocket, the leading mobile marketing solution provider, has promoted Rob Lawson to the role of SVP & General Manager, Americas; and Peter Larsen to SVP & General Manager, Europe.
Rob Lawson, a co-founder of Enpocket, has played a leading role in developing the UK business and will be taking valuable experience from the advanced European market to the US. His particular strength in developing research and data services with Enpocket Insight will be a major benefit for US marketers looking to develop with the medium.
Peter Larsen has been responsible for successfully developing Enpocket business with mobile operators, such as Orange and O2. He brings an impressive record of international achievement from roles at Apple, where he led global channel activities for the Powerbook, and Liberate, where he headed up its flagship Pop TV brand.
Jonathon Linner, CEO of Enpocket, said of the promotions: “Rob and Peter have already delivered outstanding results for Enpocket. We now need to structure the business for growth across the main Western markets. With Rob taking his UK know-how to the US role and Peter his international experience to the European role, we continue the healthy cross-fertilisation of talent and knowledge that has so successfully built Enpocket as market leader on both sides of the Atlantic.”
Enpocket, which recently announced that it had acquired the technology and IP of the early US market leader, SkyGo, has a broad-ranging client base in Europe and the US including: Levi’s, Nike, McDonalds, Orange, BBC, Volvo, HSBC, NHS, Vodafone, Fox, Honda, Sony, Universal Pictures, Expedia, ABC, ESPN, Warner Brothers, T-Mobile, Cadbury’s, Coca-Cola, P&G, JCPenney, KFC, O2, Doritos, HP, Fidelity, GM, CompUSA and Mastercard.
Enpocket has offices in New York, Los Angeles, Palo Alto and London.
