Enpocket, the leader in intelligent mobile marketing, announced today that it has been selected by RatesYourDate, a provider of the industry’s only online dating feedback mechanism, to produce a mobile application for the RatesYourDate on-line tool. Enpocket will develop the mobile component, which will allow people to make timely comments and get immediate feedback if they have been rated on RatesYourDate.
Online and mobile dating services are great vehicles for connecting people with their potential matches, but there is no pre-date screening process or post-date follow up. For a small monthly fee, RatesYourDate provides the medium for users to easily check the “references” of potential dates before making contact, while also allowing them to add their own post-date comments about the people whom they have met. With commitments from some of the leading dating services, RatesYourDate will supplement the companies’ current offerings, potentially increasing the dating sites’ conversion rates of users-to-payers.
“Mobile is becoming an integral part of the online dating experience,” said Jacqueline Berger, CEO of RatesYourDate. “By utilizing the deep mobile knowledge base of Enpocket within the mobile dating marketplace, we hope to extend the capabilities of the RatesYourDate mechanism from the online world to mobile. The increased confidence this service instills is essential in creating loyal users within the mobile dating environment.”
With the Enpocket Content & Community Engine, Enpocket has led the way in extending online dating to the mobile format. The company has established the most advanced and widely-deployed mobile dating services on operator portals across the globe. Enpocket’s technology has enabled its media partners to leverage their own assets to build deeper relationships with the consumer using the mobile channel.
“Enpocket prides itself as being an innovator in mobile services and we’re excited to help RatesYourDate take its unique offering into the mobile world,” said Enpocket CEO Mike Baker. “This partnership strengthens Enpocket’s growing expertise in the mobile dating market and exemplifies the need for innovative services that can foster a brand’s growing mobile community.”
About RatesYourDate
RatesYourDate.com is the better business bureau for online daters and social networking communities: a trusted source of identity verification and insight. RatesYourDate assists interactive brands with increasing member retention, driving revenues and mitigating future liabilities. The RatesYourDate platform provides value-added data intelligence and reporting services that improve member satisfaction by minimizing “False Advertising” and discouraging behavior not consistent with a safe and credible community. The system provides registered members with pre-date reference-checking, post-date evaluations and a feedback mechanism by which daters can share their evaluations with other online daters. Uninformed daters are repeatedly left angry deceived, disappointed, and disillusioned. RatesYourDate.com has developed a self contained widget that allows users to interface with RatesYourDate through their regular dating or social networking website. RatesYourDate is committed to creating a safer, more effective and more satisfying experience for the online community. To learn more, visit: www.ratesyourdate.com
