Enpocket, the Intelligent Mobile MarketingTM company, has been selected as a winner in the Best Mobile Marketing Campaign category at the 2006 MITX Awards for its work with the A&E Network. Enpocket created a unique mobile marketing program that engaged viewers of the popular A&E show “Dog the Bounty Hunter” with entertaining interactions that enabled viewers to exchange quips with show’s main character via text messaging and also reminded fans to watch the show.
The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 25 categories, including five “Best of” awards, at a ceremony attended by more than 800 industry professionals held on November 8th at the Boston Copley Place Marriott.
“We’re excited that MITX has recognized one of many exciting campaigns that Enpocket is creating on behalf of our clients. The Dog the Bounty Hunter mobile program was a big success, producing an incredibly high participant engagement with the A&E brand, as well as exceptional recall of campaign messages,” said Mike Baker, Enpocket’s President and CEO. “The qualitative research conducted during the mobile campaign proved that mobile marketing is an effective ‘tune in’ vehicle for television programs and improves brand perception of both the show and the network.”
Entries were judged by more than 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals.
For the full list of winners, please visit www.mitxawards.org.
About MITX
Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange (MITX: “my-techs”) —is the industry and professional organization where technology, marketing and digital media intersect. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make meaningful business connections and exchange innovative leadership, management and technical ideas. With more than 60 events each year, MITX provides its members with the opportunity to promote their companies to targeted audiences. MITX events also provide a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.
About Enpocket
Enpocket, the Intelligent Mobile Marketing™ company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include:
Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin
Media Companies: News Corp, CNBC, A&E, Clear Channel, Chrysalis, Internet Broadcast Systems, Sony Pictures, TNT, Trinity Mirror
Brands: McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM.
Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more see www.enpocket.com
