Enpocket, the global mobile media company, today launched a complete service that opens up new revenue streams for brands and enables their customers to chat, flirt and make new friends using SMS / text messaging.
The premium SMS solution is the latest extension of Eden (the Enpocket Dating Engine) and provides all that is needed for a rapid roll out:
* SMS short codes
* Brand names and logos
* Mobile operator connectivity & billing
* Customer support
* Advertising production across media channels
* Moderation tool for content control
Media companies and brands simply advertise the services on-air or in print to drive registration to the chat service. They then receive revenues from premium SMS messages that are charged to consumers’ mobile phone bills.
Enpocket has already successfully set up mobile dating services and brands for customers such as Match.com (US), Time Out Dating (UK), MyCupid (Australia, Philippines and Thailand), Trak Ur Mate (India), and Busca Citas (Spain).
“Enpocket has built a track record of providing the most advanced and widely deployed mobile dating services on operator portals across the globe. With the release of the premium SMS version of Eden, we’re enabling our media partners to leverage their own media assets and audience to drive immediate revenues from mobile content services,” said Mike Baker, President and COO, Enpocket.
To sign up to premium SMS dating services consumers simply text into the advertised short code. They then create a profile for themselves using SMS before chatting anonymously with users matching their preferences.
Deployments can be linked into a global network of other Eden-powered services so that consumers can search a shared and secure database by age, interest or even location, and then chat with 1,000s of like-minded individuals.
Aside from peer-to-peer chat, the premium SMS solution also offers plug-ins that allow consumers to chat with celebrities, idols or characters provided through partner services.
Eden is the most widely deployed mobile chat and dating application powering peer-to-peer communication across 13 countries and three continents.
About Enpocket
Enpocket is a global mobile media company that provides integrated entertainment and marketing services to build and retain mobile audiences. Enpocket’s mobile community and content applications empower leading operators, brands and media companies to achieve deeper consumer relationships and generate new revenues. Enpocket’s mobile marketing technology and campaign solutions enable clients to target brand messages and content, improving the effectiveness of marketing spend through the mobile medium.
Enpocket prides itself on optimizing end-user experience via an unparalleled understanding of mobile phone owners’ behavior. Enpocket provides compelling entertainment and marketing services to more than 50 operators and 400 brands across Europe, Asia and the Americas.
Enpocket clients include: Vodafone, Cingular, TIM, Sprint, Verizon, Orange, Telefonica, Singtel, Nokia, Motorola, Microsoft, Sony, BBC, Fox, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi’s, Hallmark, and Nike. Enpocket is headquartered in New York and has offices in Boston, London, Helsinki, Reykjavik and Singapore. To learn more see www.enpocket.com
