Enpocket, the Intelligent Mobile MarketingTM company, today announced that it has been chosen by Juice Wireless to power mobile marketing programs for Juice’s customers. Juice Wireless has decided to focus exclusively on its award-winning mobile social networking product, JuiceCasterTM, which enables consumers to Be The First to Show and The First to Know by sharing and viewing User Generated Content and traditional media in real-time on their mobile phones and across the Internet. Under the terms of the agreement, ongoing mobile programs for Juice’s key customers, such as Teen Vogue and Conde Nast, will be powered by the Enpocket platform.
“After careful evaluation of the top mobile marketing companies, we chose Enpocket because the Enpocket Platform has been tested and proven by the world’s biggest brands,” said Nick Desai, chairman of Juice Wireless. “High quality of service and innovation are hallmarks at Juice, and we wanted to ensure that we put our customers in the best hands. The logical choice was Enpocket.”
Juice has powered mobile marketing programs for leading brands that include diverse mechanics such as picture messaging, ringtone downloads and their award-winning recipe-to-phone campaign, which was developed for Epicurious. Enpocket will assume the delivery of the Juice campaigns using the Enpocket platform, a mobile marketing and advertising platform that supports text messaging (SMS), picture messaging (MMS) and mobile Web advertising (WAP). Enpocket will also provide end-to-end marketing services to ensure an excellent consumer experience and effective brand marketing program.
“We are pleased to have been chosen by Juice Wireless to take on their mobile marketing business,” said Mike Baker, Enpocket President and CEO. “Juice has an impressive roster of clients who are looking for cutting-edge mobile solutions. With a legacy of hundreds of successful mobile programs, Enpocket will uphold the caliber of service that Juice’s customers have come to expect.”
About Enpocket
Enpocket, the Intelligent Mobile Marketing™ company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include the following:
• Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin
• Media Companies: AOL, News Corp, CNBC, A&E, Clear Channel, Chrysalis, Sony Pictures, TNT, Trinity Mirror
• Brands: Ford, McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM.
Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more, see www.enpocket.com.
About Juice Wireless/JuiceCaster
JuiceCaster gives consumers the power to Be The First to Show and The First to Know by combining social networking and the immediacy of the mobile phone. JuiceCaster’s simple tools enable consumers to create, broadcast and view User Generated Content and traditional media before anyone else, on their mobile phones, social networking websites and on desktop players. With JuiceCaster, anyone can create and view media on their own terms, wherever and whenever they choose.
JuiceCaster is privately held and has offices in New York and Los Angeles.
