Enpocket today announced that the company picked up a string of Mobile Marketing Association (MMA) awards in two separate awards ceremonies. The stack of trophies recognizes innovative client campaigns as well as Enpocket’s contribution to the mobile marketing industry over the last five years. The awards were presented last week at the mobilemarketing 2006 Awards in London and in Los Angeles at the MMA’s 2nd Annual Mobile Marketing Awards dinner, which recognizes leaders and innovators driving the development of the mobile channel.
At the Mobile Marketing Association’s Global awards ceremony in Los Angeles Enpocket was presented with:
- The Innovation for Creativity in Media award – for the work it has done with Vodafone to create a new channel and make mobile a key part of the marketing mix.
“Enpocket and Vodafone have deployed hundreds of creative campaigns leveraging MMS to deliver a rich experience to the consumer via animation, audio and video,” said Laura Marriott, executive director of the MMA. “The success of their MMS media campaigns clearly demonstrates that a simple, easy to use medium generates outstanding results.”
At the mobilemarketing 2006 awards in London, sponsored by Vodafone and run in association with the Mobile Marketing Association UK, Enpocket picked up:
- Best use of Mobile in Brand Building – for Robinsons Wimbledon program
– Robinsons’ most successful ever promotion used an SMS competition to drive interest in the days leading up to Wimbledon and MMS picture competitions at the tournament. - Best use of Mobile & Branded Content – for Vodafone Live Music
– This campaign drove 3 million customer interactions across a range of mobile formats including MMS, mobile Internet and mobile ticketing. - MMA outstanding merit award – a special award from the Mobile Marketing Association UK recognizing Enpocket’s contribution to pushing forward the mobile medium
Mike Baker, President and CEO, Enpocket said: “As the largest mobile marketing company with a truly global reach, we are happy to be recognized for leadership in bringing rich media to the forefront of the industry and advancing mobile advertising as a compelling vehicle for brands to engage with consumers. These awards show that the mobile channel is driving returns for brands and operators alike, and demonstrate what can be achieved when the best creative is geared to targeted consumer segments.”
This year’s MMA 2nd Annual Mobile Marketing Awards program in LA demonstrated marquee achievements made within the last year. Judges, representing brands, carriers, press, analysts and agencies, were faced with a difficult task of reviewing numerous entries across eleven categories.
The mobilemarketing 2006 conference & awards in London showcased the latest developments in mobile marketing and awarded 12 separate awards to companies driving innovation in the industry. mobilemarketing is organized by Vantage conferences and endorsed by the Institute of Sales Promotion and the Institute of Practitioners in Advertising.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com
About Enpocket
Enpocket, the Intelligent Mobile Marketing™ company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include:
Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin
Media Companies: News Corp, CNBC, A&E, Clear Channel, Chrysalis, Internet Broadcast Systems, Sony Pictures, TNT, Trinity Mirror
Brands: McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM.
