Celtra, the leading user experience platform for digital display and video advertising, announced today that Celtra’s AdCreator platform has been granted accreditation by the Media Rating Council (MRC) for its measurement of served display and rich media ad impressions and ad engagement1 metrics in desktop, mobile web and mobile in-app environments. MRC accreditation indicates that Celtra’s measurements adhere to the MRC’s Minimum Standards for Rating Research and to the applicable measurement guidelines issued by the Interactive Advertising Bureau (IAB).
Celtra has pioneered a range of ad user experience technology products and analytics that adapt to the current mobile and cross-screen content consumption habits of consumers. This MRC accreditation reaffirms the maturity of the company’s offering and its diligence in measurement standards that continue to help set industry guidelines.
“Measurement is at the core of AdCreator and we strongly believe that measuring consistently and across the entire ecosystem is crucial to understanding the true value of digital display advertising,” said Mihael Mikek, Founder and CEO, Celtra. “The MRC accreditation exemplifies our continued commitment to measurement at the highest level of confidence for our clients and we are proud to achieve this important industry standard of quality.”
“We congratulate Celtra on this significant achievement,” said George W. Ivie, Executive Director and CEO of the MRC. He added, “Earning MRC accreditation is a testament to Celtra’s commitment to high quality measurement across a broad range of digital environments.”
