Enpocket (www.enpocket.com), the leader in intelligent mobile marketing, today announced that mobile multimedia entertainment provider mSpot has selected the Enpocket Marketing Engine to drive customer acquisition and retention. By partnering with Enpocket, mSpot will be able to communicate with its customers in the mobile channel about mSpot content.
MSpot offers streaming content developed for mobile phones, including music and radio programming, TV shows, movies, music concerts and stand-up comedy specials. Available on the Nationwide Sprint PCS Network, mSpot Movies, the company’s mobile video service, gives subscribers on-demand access to seven movie genres, including a wide range of titles that mSpot makes available in “chapters,” short segments optimized for a mobile audience.
The Enpocket solution enables mSpot customers to weed through the bevy of multimedia content and discover audio and video content tailored to their tastes. Users can simply text to MSPOT (67768) with keywords such as music, radio, movies or sports to quickly and conveniently find out what’s available. This is the first of many services that the companies plan to develop to enhance the discovery and consumption of mobile multimedia.
“Mobile entertainment companies are coming to grips with the fact that most consumers are completely unaware of their products,” said Mike Baker, President and CEO of Enpocket. “Smart companies like mSpot realize that the one of the best ways to tackle the task of creating awareness of services in the increasingly crowded mobile media market is through in-medium marketing on the device. The winners in mobile entertainment will be those who master mobile marketing.”
“mSpot and Enpocket are leaders in their respective spaces, so this partnership was a natural fit,” said Daren Tsui, CEO and co-founder of mSpot. “We look forward to working with Enpocket to develop a wide range of cutting-edge, user-friendly services as the market evolves.”
mSpot is using the Enpocket Marketing Engine, which is the world’s most widely used mobile marketing software. It acts as the hub for cross-media promotions by managing opt-ins, analyzing user behavior and delivering targeted campaigns to drive usage of data services.
