Nexage (www.nexage.com), a leading provider of mobile advertising yield optimization and mediation solutions, today launched its inaugural Nexage Metrics report with a review of eCPM fluctuation across global mobile ad networks over a 30-day period.
The research indicates that mobile ad networks of all sizes and maturity see a substantial level of fluctuation in the eCPMs that they deliver over a 30-day period, most ranging from 37-89% of max eCPM.
“The ad networks do a tremendous job of aggregating and packaging mobile inventory, delivering value for their publisher and advertiser clients,” said Dev Gandhi, Nexage CEO. “But, with any fragmented market, there are efficiency gains to be had for all members of the value chain. We see from this data that the marketplace can value similar inventory very differently over time. This market, like most others, simply cannot be timed, and requires sophisticated tools to maximize return in the face of unpredictable market dynamics.”
An excerpt from the Nexage Metrics report on Global Ad Network eCPM Fluctuation Rate as a Percentage of Max eCPM is below:
GLOBAL AD NETWORK eCPM FLUCTUATION RATE AS A PERCENTAGE OF MAX eCPM
March data from Nexage reveals that there is substantial fluctuation in the eCPM from ad networks over a 30-day period. From March 1-31, 8 out of 11 ad networks saw a minimum 37% fluctuation in eCPM, some reaching as high as 89%. The high fluctuation rate was consistent across low and high volume ad networks, with the 3rd highest revenue yielding ad network seeing a 75% eCPM fluctuation.
Please visit http://nexage.com/node/58 for the full report.
About NEXAGE, Inc.
Nexage is a leading developer of Mobile Advertising solutions that enables companies to maximize advertising revenue from their mobile properties. The company’s leading product is Nexage Mediation, a hosted advertising optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner, in-application and video ads with higher fill rates and effective CPM than could be achieved previously. Currently, Nexage Mediation powers mobile ads for a number of top-tier publishers, broadcasters and operators. Additional information is available at www.Nexage.com.
