OUTSTART NAMED TO INFOWORLD 100

Salesnet and OutStart announced today that InfoWorld awarded
OutStart’s deployment of Salesnet’s online CRM software as one of the Top 100 IT projects making use of
information technology to best meet business and technical objectives. Since implementing a salesfocused
CRM strategy with Salesnet, OutStart has increased new business and enhanced customer
relationships.
“We are honored to be recognized by InfoWorld as an IT innovator for using Salesnet to support our key
sales processes and seamlessly track many of our customer interactions,” said Ellen Brezniak, vice
president of marketing at OutStart. “Salesnet’s online CRM solution allows us to easily map our best
practices with a number of clearly defined user interfaces to support our executive management team,
inside and outside sales organizations, and our finance and shipping departments. We’re able to more
effectively manage all of these processes and have substantially increased the accuracy of our reporting
and analysis, especially in the sales and marketing departments — all at a fraction of the cost of a
client/server installation, and with very little IT involvement.”
Over the past year, many of Salesnet’s customers have been recognized by the CRM industry for the
outstanding results they’ve witnessed:
In March 2003, Sovereign Bank’s (NYSE: SOV) (www.sovereignbank.com), Salesnet deployment was
selected by Aberdeen Group as one of the Top Ten CRM Implementations of 2003. Sovereign, a $40
billion financial institution with approximately 525 community banking offices, has significantly
increased cross- and up-sell opportunities, leading to customers moving from an average of two
products/services with the bank to about six.
In July 2003, Quill Corporation (www.quill.com), a division of Staples, Inc., was named a CRM
Excellence Award Winner from Customer Inter@ction Solutions magazine. Quill has experienced a
month-over-month revenue growth of 10 percent. Further proof of the success of the
implementation is that the sales team is reporting a 100 percent satisfaction rate with Salesnet.
In August 2003, Verifications Inc. (www.verificationsinc.com), a leading provider of employment
screening services for Fortune 100 companies, was named a 2003 CRM Elite Award Winner by CRM
magazine. Verifications has increased revenues by 60 percent in just 12 months following its Salesnet
deployment.
“Helping customers, like OutStart, succeed with CRM is critical to how we have built a successful, loyal,
and powerful customer base,” said Mike Doyle, chairman and CEO of Salesnet. “We will continue
throughout the new year to stay focused on delivering the easiest to acquire, implement, and own pureplay
online CRM solutions, keeping us not only OnDemand by our customers — but InDemand.”
About OutStart
OutStart provides learning and knowledge-sharing software applications to mid-market, government, and
Global 2000 organizations. OutStart customers build competitive advantage by making customers,
employees, and partners more knowledgeable and better trained through superior content development,
management, and delivery. The company’s approach is learner-focused and content-centric.
OutStart’s award-winning, product family enables people to know exactly what they need to be better at
their jobs and to learn when, where, and how they want. Customers like AT&T Wireless, Kaiser
Permanente, Steelcase, the US Navy, and Westland Helicopters rely on OutStart to increase individual
and organizational performance, improve knowledge transfer, and lower operating costs. Headquartered
in Boston, MA, OutStart has offices throughout the US and Europe and can be found on the Web at
www.outstart.com
About Salesnet
Salesnet, the provider of online CRM software specializing in managing and reinforcing successful sales
processes, is focused on delivering solutions that empower companies to sell more effectively. Salesnet’s
hosted CRM solutions are proven alternatives to expensive and complex packaged CRM software.
Organizations such as Software AG, Sovereign Bank (NYSE: SOV), Staples (NASDAQ: SPLS), and Tellabs
(NASDAQ: TLAB) use Salesnet to increase revenues, improve sales and marketing effectiveness, and
successfully manage customer relationships. Salesnet offers complete flexibility, customizability, and a
rapid deployment. In addition, Salesnet also offers integration-as-a-service to tightly connect its online
CRM solution with other business applications offered by Siebel (NASDAQ: SEBL), SAP (NYSE: SAP),
PeopleSoft (NASDAQ: PSFT), Oracle (NASDAQ: ORCL), and Microsoft CRM (NASDAQ: MSFT).