SendMe Inc., the premier mobile media company, announced today that it has launched What The 411?! (aka WT411?!), a celebrity news and game hybrid site that provides Hollywood-hungry readers with the inside scoop on the latest gossip and lets them win prizes in the process. WT411?! is SendMe’s fourth Web property, joining SendMeMobile.com, mbuzzy.com and SoLow.com in the company’s expanding portfolio.
With the tagline, “Read Trash. Win Cash”, WT411?! gives readers a head-first dive into the weird and wild world of celebrity gossip. Readers can cast a vote on how they feel about the latest tidbits of Hollywood hype and simply voting provides readers with an entry into the site’s daily $411 giveaway. Readers also get points for participating, enabling them to battle for a slot on the IT List, WT411?!’s competition leader board.
“We’ve hit another grand slam with WT411?!, the hippest and hottest addition to our roster of web properties,” said Russell Klein, co-founder and CEO of SendMe. “By combining celebrity gossip with gaming, we’ve created a unique property that keeps visitors engaged and clamoring for more.”
WT411?! is hosted by our resident blogger Nikki, who sifts through the overflowing celebrity trash bin to bring readers the best, the worst and the tantalizingly brutal tidbits about Hollywood’s hipsters. Readers who want the full WT411?! experience can purchase an ALL ACCESS pass for $9.99 per month. ALL ACCESS members can get their gossip and games on-the-go via SMS and can cash in their points in the WT411?! Prizing Boutique, filling their Swag Bag to the brim with fabulous prizes.
Readers can get the 411 by:
- Visiting www.wt411.com or www.whatthe411.com
- Following WT411?! on Twitter at www.twitter.com/wt411
- Becoming a fan on Facebook at www.facebook.com/wt411
- Friending us on MySpace at www.myspace.com/wt411
About SendMe
SendMe, Inc. turns any mobile phone into a portable playground. As the premier mobile media company, SendMe’s family of destination sites lets you seamlessly take the fun from the Web to your mobile phone with the broadest and best content, entertainment and community. SendMe’s four properties — SendMeMobile.com, SoLow.com, mbuzzy.com and WT411.com — deliver the latest from today’s pop culture sensations, niche independent creations, and stuff from our own community that will keep you coming back for more. Whether you’re searching for content from the hottest musical artists, looking to meet new friends through mobile social networking, or eager to play for cash and prizes on your phone, SendMe brings it all to you — how you want it, when you want it. Founded in 2006 by three veteran online and mobile entrepreneurs, SendMe is funded by Triangle Peak Partners, GrandBanks Capital, Spark Capital and True Ventures. For more information, visit www.sendme.com.
